Fauji Cement Financial Anlysis

OXFORD BROOKES UNIVERSITY

Research Report
(RR)

The Business and Financial Performance of
Fauji Cement Company Limited
Over a period of three years
(FY2008 to FY2010)

May 2010
Word count:

Contents | Page No. | 1. | PROJECT OBJECTIVES AND OVERALL RESEARCH APPROACH | 3. | | 1.1 Introduction | 3. | | 1.2 Reasons for selecting the topic and the organization | 3. | | 1.3 Project objectives | 3. | | 1.4 Research questions | 4. | | 1.5 Research approcah | 5. | 2. | INFORMATION GATHERING AND ACCOUNTING/ BUSINESS TECHNIQUES | 6. | | 2.1 Information gathering | 6. | | 2.2 Limitations of information gathering | 7. | | 2.3 Ethical issues | 7. | | 2.4 Accounting and business techniques used and their limitations | 7. | | | | 3. | RESULTS, ANALYSIS, CONCLUSION AND RECOMMENDATIONS | 10. | | 3.1 industry overview | 10. | | 3.2 Company history and profile | 10. | | 3.3 Ratio analysis | 11. | | 3.4 PEST analysis | 25. | | 3.5 SWOT analysis | 27. | | 3.6 Peer analysis | 30. | | 3.7 Conclusion and recommendations | 31. | | | Annexure A – Bibliography/Referencing | | Annexure B – Statement of Financial Position | | Annexure C – Income Statement | | Annexure D – Ratio Sheet | | Annexure E – Spreadsheet FormulasAnnexure F – Graphs | |

1. PROJECT OBJECTIVES AND OVERALL RESEARCH APPROACH

1.1 INTRODUCTION
The topic I chose for my research and analysis project is “The business and financial performance of an organisation over a three year period” and the company that I have selected is Fauji Cement Company Limited.
1.2 Reasons for selecting the topic and the organisation
With a perspective of getting the OBU BSc (Hons) degree, the first task I faced was the selection of a suitable topic and an organisation on which my research would be based. In reaching my decision, the following factors played an important role; * In my previous studies including my A’ levels and ACCA, I have

Bibliography: 2. Financial Ratios. 2010. Financial Ratios. [ONLINE] Available at: http://www.netmba.com/finance/financial/ratios/. [Accessed 17th September 2010]. 3. Richard Loth. 2010. Evaluating A Company 's Capital Structure. [ONLINE] Available at: http://www.investopedia.com/articles/basics/06/capitalstructure.asp. [Accessed 17th September 2010]. 4.  Primary Data - (Marketing & Web): Definition. 2010. * Primary Data - (Marketing & Web): Definition. [ONLINE] Available at: http://en.mimi.hu/marketingweb/primary_data.html. [Accessed 17th September 2010] 5 6. Ratio Analysis Definition. 2010. Ratio Analysis Definition. [ONLINE] Available at: http://www.investopedia.com/terms/r/ratioanalysis.asp. [Accessed 17th September 2010]. 8. PEST analysis - Wikipedia, the free encyclopedia. 2010. PEST analysis - Wikipedia, the free encyclopedia. [ONLINE] Available at: http://en.wikipedia.org/wiki/PEST_analysis. [Accessed 18th September 2010] 9 10. Limitations of SWOT Analysis | eHow.com. 2010. Limitations of SWOT Analysis | eHow.com. [ONLINE] Available at: http://www.ehow.com/about_5655424_limitations-swot-analysis.html. [Accessed 18th September 2010]. 11. Mirza Rohail B. 2008. Cement Industry. [ONLINE] Available at:http://economicpakistan.wordpress.com/2008/02/12/cement-industry/. [Accessed 21st September 2010]. 14. Baqar Jafri. 2010. Cement Industry set to break records. [ONLINE] Available at:http://www.thefinancialdaily.net/Articles/ViewArticleDetail.aspx?ArticleID=2672. [Accessed 1st October 2010]. 15.  Muhammad Yasir. 2008. Cement sales and exports set new records  [ONLINE] Available at: http://www.dailytimes.com.pk/default.asp?page=2008329story_29-3-2008_pg5_2 [Accessed 1st October 2010] 16 17. Cement industry and it 's growth. - Free Online Library. 2010. Cement industry and it 's growth. - Free Online Library. [ONLINE] Available at:http://www.thefreelibrary.com/Cement+industry+and+it 's+growth-a0218190620. [Accessed 5th October 2010]. 18. Pakistan ranked 5th in cement exports, surpasses Germany. 2010. Pakistan ranked 5th in cement exports, surpasses Germany. [ONLINE] Available at:http://www.pakrealestatetimes.com/showthread.php?tid=6503. [Accessed 5th October 2010]. 19. Pakistan ranked 5th cement exporter in World. 2010. Pakistan ranked 5th cement exporter in World. [ONLINE] Available at: http://cementpakistan.com/latest-developments/112-pakistan-5th-cement-exporter.html. [Accessed 6th October 2010]. 22. Moonis Ahmed. 2010. Cement exports increase during 7MFY09-10  [ONLINE] Available at: http://www.dailytimes.com.pk/default.asp?page=2010226story_26-2-2010_pg5_6 [Accessed 6th October 2010] 23 30. Ijaz Kakakhel. 2008. Public Sector Development Programme allocated Rs 541bn   [ONLINE] Available at: http://www.dailytimes.com.pk/default.asp?page=2008612story_12-6-2008_pg7_13 [Accessed 12th October 2010] 40. Tanveer Ahmed. 2009. Exports to India down 80 percent: Cement sector searching for alternative markets   [ONLINE] Available at: http://www.dailytimes.com.pk/default.asp?page=2009924story_24-9-2009_pg5_5 [16th October 2010] 41. Tanveer Ahmed. 2009. Exports to India down 80 percent: Cement sector searching for alternative markets   [ONLINE] Available at: http://www.dailytimes.com.pk/default.asp?page=2009924story_24-9-2009_pg5_5 [Accessed 16th October 2010]