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Fear And Loathing In Globalization Analysis

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Fear And Loathing In Globalization Analysis
Evaluation of Jameson’s, “Fear and Loathing in Globalization”

In Jameson’s review, he explores the views and values that are represented by Gibson’s Pattern Recognition. He dives into Cayce Pollard’s world of “spring-loaded furniture” and extracts, through careful selection, a world in which Capitalism has run its wasteful destructive course. In this evaluation I seek to explore the views and values Jameson presents, looking closely at the sources Jameson used.

When looking at Jameson’s article its easy to see that he concentrates on the capitalized nouns that are present within the text, “Fruit T-shirt”, “Buzz Rickson’s MA-1”, “Harajuku schoolgirl shoes”. He believes that “everything is slowly being named” (Jameson’s review) that
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She is obviously fascinated purely by the fact that she a master at pattern recognition is unable to place the footage. To her the anonymity of time and place drives her passion along with plain old curiosity. Jameson’s perspective proposes that objects can only be defined under a brand name, within Capitalist society, and so twists Cayce’s description to mean that as these items are timeless and seem not to possess the quality her obsession with the footage must be related to her allergy to fashion. He proposes the footage provides her with “an epoch of rest”, that her fascination is present because she desires escape from the world of logos. He misrepresents Gibson’s text merely to find place for his argument that commodities have turned out to be “living entities preying on the humans who coexist with them” and then he compares Gibson’s novel to a small amount of poison, such used in homeopathy. Jameson’s perspective here is simply destroyed merely by reading the paragraph, which he attempts to explore, his views and values lose all legitimacy when compared with

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