Feasibility Marketing Plan - Lumber Business

MARKETING PLAN OF MADERA SAN JOSE Marketing Tools Madera San Jose, from the name itself, will offer wood products specifically hardwoods or lumber that would be further used for production of different products such as wood furniture, residential or commercial structures, and etc. Madera is the Spanish word for “wood”. Madera San Jose’s hardwood products will be expounded on in the next part of the study - the marketing plan of the proposed business. This part of the feasibility study determines the different types marketing programs prevalent in the lumber industry that can help the Madera. Given that the proposed business is a medium-scale lumber business in the province of Pampanga, the province of Muebles San Jose and also the proposed province for the location of Madera San Jose, the group gathered few and simple but still effective marketing programs that are implemented by owners there to make their business known. They can also be considered as more of marketing tools. Firstly, the businesses give free merchandise such as calendars, face towels and shirts. These materials bear the logo or name of the business as well as its location. Mostly the merchandise is given to both potential and loyal patrons for them to maintain and spread awareness of the business. This practice has been done not just in Pampanga but in other places, too, and not just by lumber business owners but by other business owners, too. Except for the calendars, that are given just once a year, other merchandises are given depending on the owners disposal or whenever the owners want to, and how frequently they want to. It is proven effective because most businesses that have done it are the long-running ones compared to others that have not. The costs associated with these merchandises are as follows:

Merchandise | Price & Quantity | Calendars | Php 10.00 per 1 pc. for 30 pcs.