Feasibility Study Outline
FEASIBILITY STUDY Outline of the Project
Title Page - Logo of the Business
Approval Sheet - Panel's signatures
Acknowledgement
- Special thanks.
Table of Contents -from Exec. Summary to Financial Analysis
I. Executive Summary - name of the company - starting capital - business location - target market - competitors -market research summary
II. Description of the Business - idea origin - bus. line and activity - bus. details; Logo, investment cost - project cost
III. Vision of the Business - goals - improvement - expectations
IV. The Market A. Customers -target market B. Competitors - Strengths and Weaknesses C. Market Research 1. Survey Analysis - statistical computations. (Sloven's Formula) - demographic profile (percentage distribution of respondents) - survey analysis - frequency in buying the kind of product - quantity of buying the kind of product - amount usually spent the kind of product - considerations in buying the kind of product - place respondents usually buy the kind of product - variety/kind of products they buy - choice of scent/flavor - store they usually buy the kind of product - respondents usually buy the kind of product on the location - respondents willing to patronized the proposed product - product respondents most likely to try - variety of product respondents most likely to try - frequency in buying the proposed product - no. of product respondents willing to buy per purchase - amount that respondents willing to pay for a piece of the proposed product 2. Demand Analysis - demand for the product (possible customers) - historical population of respondents (current year) - growth rate of the population of respondents for the past 5 years; (last yr - prev. yr)/ prev. yr - projected population of respondents within 5 years based on growth rate; prev. population x rate of inc. in population +
Title Page - Logo of the Business
Approval Sheet - Panel's signatures
Acknowledgement
- Special thanks.
Table of Contents -from Exec. Summary to Financial Analysis
I. Executive Summary - name of the company - starting capital - business location - target market - competitors -market research summary
II. Description of the Business - idea origin - bus. line and activity - bus. details; Logo, investment cost - project cost
III. Vision of the Business - goals - improvement - expectations
IV. The Market A. Customers -target market B. Competitors - Strengths and Weaknesses C. Market Research 1. Survey Analysis - statistical computations. (Sloven's Formula) - demographic profile (percentage distribution of respondents) - survey analysis - frequency in buying the kind of product - quantity of buying the kind of product - amount usually spent the kind of product - considerations in buying the kind of product - place respondents usually buy the kind of product - variety/kind of products they buy - choice of scent/flavor - store they usually buy the kind of product - respondents usually buy the kind of product on the location - respondents willing to patronized the proposed product - product respondents most likely to try - variety of product respondents most likely to try - frequency in buying the proposed product - no. of product respondents willing to buy per purchase - amount that respondents willing to pay for a piece of the proposed product 2. Demand Analysis - demand for the product (possible customers) - historical population of respondents (current year) - growth rate of the population of respondents for the past 5 years; (last yr - prev. yr)/ prev. yr - projected population of respondents within 5 years based on growth rate; prev. population x rate of inc. in population +