Social Responsibility: According to our textbook, social responsibility is the conscious effort to operate in a manner that creates a win-win situation for all at stake. (Lussier, 2008) This means that the company must provide safe products and services with customer value for the customer. The company should improve the quality of life, or at least not destroy the environment for society. And through technology, the company should develop new ways of increasing customer value and the quality of life. In other words, giving back to the communities in which the company has a visible presence.
The mission of the FedEx Social Responsibility department is to actively support the communities they serve and to strengthen their global reputation through strategic
References: Mission, strategy, values. (2011). Retrieved from http://about.fedex.designcdt.com/our_company/company_information/mission_statement Fedex social responsibility program. (2010, March 04). Retrieved from http://www.raconline.org/funding/funding_details.php?funding_id=904 Charitable contribution guidelines. (2011). Retrieved from http://about.fedex.designcdt.com/charitable_contribution_guidelines Culture of safety. (2011). Retrieved from http://about.fedex.designcdt.com/corporate_responsibility/our_people/culture_safety Fedex: competitive advantage through it. (2011). Retrieved from http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy3/BSTA063.htm Culture. (2011). Retrieved from http://about.fedex.designcdt.com/corporate_responsibility/diversity/culture Lussier, R.N. (2008). Management fundamentals. Springfield, Massachusetts: South-Western. Fedex innovation. (2011). Retrieved from http://about.fedex.designcdt.com/our_company/fedex_innovation