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Female Ageism in the Philippines: on Media and Television

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Female Ageism in the Philippines: on Media and Television
Female Ageism in the Philippines: on Media and Television
A Formal Paper in Broadcast Communication 10

Abstract Ageism is a social disease that stereotypes the older people with the younger, or sometimes preference with the younger. Television and media has a responsibility in shaping this thought. This paper will explain how beauty is perceived as a factor for ageism, as well as gender discrimination. Two senior citizens were interviewed on what are their thoughts and feelings on how their idols’ roles changed from time to time, and subjects such as Gina Pareno, Jean Garcia were among their chosen idols. Ageism still exists in modern times today due to cultures and rational means. What adjustments could we do to resist from this discrimination? Societal influences and attitudes must change.
The information in my report are gathered through research and interviews and some are subjective based.

Introduction
Ageism or age discrimination is defined as the stereotyping and prejudgment of people against individuals or groups due to their age[1]. The term was invented by US gerontologist Robert N. Butler to describe discrimination against seniors and patterned on sexism and racism[2]. Ageism is clearly visible to different societies, especially in the Philippines.

On the other hand, sexism or gender discrimination is the act of labeling people based upon their sex rather than their individual traits and can also be the differentiation based on the sex of the individual.

We will be focused more on age discrimination and gender discrimination on Philippine television and media. Gender and age are closely correlated upon being discriminated, and mostly women are the victims of these two phenomena.

Why is that, when a much older woman is paired with a younger and handsome man is much more controversial than an older man, paired or had a relationship with younger and sexy women? These are just some question we ought to wonder and will try to



References: 1. Nelson, T. (Ed.) (2002). Ageism: Stereotyping and Prejudice against Older Persons 2. Kramarae, C. and Spender, D. (2000) Routledge International Encyclopedia of Women: Global Women 's Issues and Knowledge. Routledge. p. 29. 3. Jeunism. Date accesed: March 13, 2008. from:http://encyclopedia.farlex.com/Jeunism 4. Scraton, P. (1997) "Childhood" in "crisis"? Routledge. p. 25. 5. Hypothetical Basis of Ageism. Date accesed: March 13, 2008 :http://www.webster.edu/~woolflm/ageismtheory.html 6. Ageism and Culture. Date accesed : March 13. 2008: http://www.deal.org/content/index.php?option=com_content&task=view&id=585&Itemid=690

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