Usually, men are associated with things that are brutal, sharp, emotionless, rational, dirty, and
crude, whereas women are associated with more elegant, beautiful, smooth, emotional,
compassionate, clean, and natural things. Men are the providers, and women are the receivers
but fight club represents these differently.
In a consumer-driven society, everyone becomes a receiver, and by association, men assume
some aspects of femininity.
David Fincher has directed some of the most influential thrillers in American film history. His
works include: Aliens 3, The Game ,Fight Club and the Game .
In the movie Tyler Durden talks about the modern world, "We are products of a
lifestyle obsession. Murder, crime, poverty do not concern me. What concerns me is celebrity
magazines, television with five hundred cannels and a designer name on my underwear."
Technically, Fight Club shows the consumer culture in which the 20th century male lives in and
how it is a disintegration of individuality. The film gives quite a few examples of this; the main
character of the film asks himself while looking through an IKEA catalog, "What kind of plates
define me as a person." He isn't asking what personal characteristics define him, but what
possession most accurately does. The film shows the extensive influence the consumer-
culture of the 20th century has on individualism and values associated with being a man.
Corporations have replaced personal qualities with corporate logos. The modern male cannot be
anything unless he has certain products . No longer does he own things, his things own him. The
contemporary male is a slave of the IKEA catalogue. The buying of furniture from IKEA gives the
main character (Ed Norton) his identity, without being a consumer the main character would
remain undefined and anonymous. In the movie, the two main characters, and Tyler Durden are