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Film and Netflix

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Film and Netflix
BU1008 MARKETING FUNDAMENTALS

Written case study

Student name: Cui yuchen
Student ID: 12685868
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Netflix Inc. (Nasdaq: NFLX) is the world's largest online movie rental provider, at present the number of employees more than 2400, and more than fifty distribution center to serves its 6.7 million customers with more than 85000 DVD movie rental service. Netflix are able to provide customers more than 4000 film or TV play online watch service. The company's success comes from it can provide large number of DVD, but also it can let customers fast and convenient to get the serves, at the same time, it has the film free delivery. Netflix has five types to evaluate the customers get the most satisfied with the serves. Netflix can through the PC, TV and iPad, iPhone to watch movies. For the TV programs, Canada users need pay $7.99 per month, and the United States users $8.99 monthly, those customer who pay it, can online watch, also can free DVD by mail too. Netflix provide free Netflix App for iPhone and iPod touch (AAPL) user, it let Netflix members pay $8.99 every month through phone or iPhone iPod touch to watch TV programs and movies and do not need additional cost.
According to market research firm NPD Group, they released the video about the statistics of market share. It show that Netflix take up 61% of the market share about American film video market, the market share of the apple iTunes is only 4%. Netflix was founded in 1997; its founder for Netflix is Hastings who was a mathematics teacher. Netflix main business is online movie rental. Consumers can choose directly on the Internet movie then Netflix will be have free film to the customer, and must be previous to the film entity shop. Because Netflix need To open the market, Netflix customers provisions maximum three DVD but allow indefinitely renew, customer only need to pay $21.99 monthly fee. In addition, Netflix is still has the net movie critics and movie lovers and active
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