Final Exam Study Guide
ISDS 7450 (Web)
11/19/12
Final Exam Review
• 25-30 questions
• Multiple choice and a couple of short answer questions
• BRING LAPTOP - Exam will be taken by student on person laptop.
KPIs/Metrics
- Are the ones that lead to some kind of clear action. It doesn’t do us any good if these metrics and KPIs don’t improve anything for us. Clear opportunities to do something and its something that the company can control. Not all external
AB & Multivariate Tests & DOE
- DOE main point - You can have a lot of features or characteristics of a web page or something else and you can test them simultaneously and if your study is right, it doesn’t take a huge sample to successful test this.
Landing Page
Cookies & Attributions
ISDS 7450 (Web)
11/19/12
Final Exam Review
• 25-30 questions
• Multiple choice and a couple of short answer questions
• BRING LAPTOP - Exam will be taken by student on person laptop.
KPIs/Metrics
- Are the ones that lead to some kind of clear action. It doesn’t do us any good if these metrics and KPIs don’t improve anything for us. Clear opportunities to do something and its something that the company can control. Not all external
AB & Multivariate Tests & DOE
- DOE main point - You can have a lot of features or characteristics of a web page or something else and you can test them simultaneously and if your study is right, it doesn’t take a huge sample to successful test this.
Landing Page
Cookies &
11/19/12
Final Exam Review
• 25-30 questions
• Multiple choice and a couple of short answer questions
• BRING LAPTOP - Exam will be taken by student on person laptop.
KPIs/Metrics
- Are the ones that lead to some kind of clear action. It doesn’t do us any good if these metrics and KPIs don’t improve anything for us. Clear opportunities to do something and its something that the company can control. Not all external
AB & Multivariate Tests & DOE
- DOE main point - You can have a lot of features or characteristics of a web page or something else and you can test them simultaneously and if your study is right, it doesn’t take a huge sample to successful test this.
Landing Page
Cookies & Attributions
ISDS 7450 (Web)
11/19/12
Final Exam Review
• 25-30 questions
• Multiple choice and a couple of short answer questions
• BRING LAPTOP - Exam will be taken by student on person laptop.
KPIs/Metrics
- Are the ones that lead to some kind of clear action. It doesn’t do us any good if these metrics and KPIs don’t improve anything for us. Clear opportunities to do something and its something that the company can control. Not all external
AB & Multivariate Tests & DOE
- DOE main point - You can have a lot of features or characteristics of a web page or something else and you can test them simultaneously and if your study is right, it doesn’t take a huge sample to successful test this.
Landing Page
Cookies &