Final Strategic Planning
Final Strategic Plan and Presentation
Shannon Schildknecht
BUS/475
June 6, 2013
Melvin Brown
Final Strategic Plan and Presentation
In any business, there are strategies in place to make sure the business is a success. This is how Healthy Happy BOW WOW plans to run and execute plans for success. This company is in the process of creating a product unlike any other on the market. Our objective is to do as much research as needed to create this product for dogs so that they can live healthier, happier lives. To do this, the company has made sure to begin with hiring the best possible people to do the jobs required at Happy Healthy BOW WOW. This means scientists, researchers, properly trained maintenance and clean-up crew, analysts, and people just to run day-to-day operations. The company will also hire a marketing team when it is getting ready to launch to make sure the product team markets it properly before final launch to get the information to the public. In the meantime, one strategy the company plans to use is the media. The company will give tours of the facility safely and show the research being performed and how clean and state of the art the facility is. All of this is free advertising that the company needs because of such a high cost of the research and facility.
Another strategy the company plans to use and is in the process of doing is reaching out to get research money from the government and other entities to help fund the project. The company is receiving government funds shortly and plans on putting them directly into research as directed in the grant. The company is also working closely with other agencies for non-profit such as the ASPCA to raise funds for further research. In turn, the company will be donating many products for the ASPCA to use on animals they rescue. The company also wants to donate and pair with local and eventually nationwide animal shelters to help animals in need because this is the company’s top priority. To
Shannon Schildknecht
BUS/475
June 6, 2013
Melvin Brown
Final Strategic Plan and Presentation
In any business, there are strategies in place to make sure the business is a success. This is how Healthy Happy BOW WOW plans to run and execute plans for success. This company is in the process of creating a product unlike any other on the market. Our objective is to do as much research as needed to create this product for dogs so that they can live healthier, happier lives. To do this, the company has made sure to begin with hiring the best possible people to do the jobs required at Happy Healthy BOW WOW. This means scientists, researchers, properly trained maintenance and clean-up crew, analysts, and people just to run day-to-day operations. The company will also hire a marketing team when it is getting ready to launch to make sure the product team markets it properly before final launch to get the information to the public. In the meantime, one strategy the company plans to use is the media. The company will give tours of the facility safely and show the research being performed and how clean and state of the art the facility is. All of this is free advertising that the company needs because of such a high cost of the research and facility.
Another strategy the company plans to use and is in the process of doing is reaching out to get research money from the government and other entities to help fund the project. The company is receiving government funds shortly and plans on putting them directly into research as directed in the grant. The company is also working closely with other agencies for non-profit such as the ASPCA to raise funds for further research. In turn, the company will be donating many products for the ASPCA to use on animals they rescue. The company also wants to donate and pair with local and eventually nationwide animal shelters to help animals in need because this is the company’s top priority. To
References: Ethisphere Institute Honors Ethical Behavior of Petco, Other Companies. (2013). Retrieved from http://www.petproductnews.com/headlines/2013/03/26/petco-among-worlds-most-ethical-companies.aspx