Americanization
- Consumerism, individualism
- American products and values
- Cultural imperialism? Trying to homogenize world?
McDonaldization - Fast-food principles dominant in American and other societies - Uniform standards - Lack of human creativity - Dehumanization of social relations
Infantilization
- Benjamin Barber “consumed”
- Against “ethos of infantilization” that sustains global capitalism - Turning of adults into children through dumbed down advertising and consumer goods - Targeting children as consumers
- Homogeneous global products for young and wealthy, and for children => soulless and unethical global consumerism in pursuit of profit
Cultural homogenization
- “More alike” theory of effects of globalization
- Western culture industry
- Homogenization of popular culture
- Can be within western societies (McDonaldization)
Market for loyalties - Regulation of communications to organize cartels of imagery - Domestic broadcast regulation maintains distribution of power - National identity reframed to political views and cultural attitudes that maintain existing power structure - Facilitates predominance of one ideology
Cultural imperialism - World patterns of cultural flow, mirror the system of domination in world economic and political order - Not confined to the west: see Mexico, Brazil (Latin America), India (East Asia), Hong Kong, Taiwan (China)
Sustainable development
- Long-term economic growth depends on careful stewardship of the natural environment
- Environmentalists - Liberalization= unequal economic growth, resources for debt, competition (race to the bottom), increased pollution, unsustainable consumption of resources, political unrest
- Free Trade - Trade promotes growth and alleviates poverty= environmental benefits - Elimination of trade barriers= increased value of resources - Environmental progress is easier to achieve under