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Finance
Chapter 9

Stock Valuation

Learning Objectives 1. List and describe the four types of secondary markets. 2. Explain why many financial analysts treat preferred stock as a special type of bond rather than as a true equity security. 3. Describe how the general dividend-valuation model values a share of stock. 4. Discuss the assumptions that are necessary to make the general dividend-valuation model easier to use, and be able to use the model to compute the value of a firm’s stock. 5. Explain why g must be less than R in the constant-growth dividend model. 6. Explain how valuing a preferred stock with a stated maturity differs from valuing a preferred stock with no maturity date, and be able to calculate the price of a share of preferred stock under both conditions.

I. Chapter Outline
9.1 The Market for Stocks • Equity securities are certificates of ownership of a corporation. • Households dominate the holdings of equity securities, owning more than 36 percent of outstanding corporate equities. A. Secondary Markets • In secondary markets, outstanding shares of stock are bought and sold among investors. • An active secondary market enables firms to sell their new debt or equity issues at a lower funding cost than firms selling similar securities that have no secondary market. B. Secondary Markets and Their Efficiency • In the United States, most secondary market transactions are conducted on one of the many stock exchanges. ▪ In terms of total volume of activity and total capitalization of the firms listed, the NYSE is the largest in the world and NASDAQ is the second largest. ▪ In terms of the number of companies listed and shares traded on a daily basis, NASDAQ is larger than the NYSE. ▪ Firms listed on the NYSE tend to be, on average, larger in size and their shares trade more frequently than firms whose securities trade

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