Financial Performance Comparison: Zales & Signet
Zales & Signet are two leading companies within the jewelry industry. Though they have many similarities, one of the primary differences is that Zales is a domestic company and Signet is based in the United Kingdom. The two companies are top competitors and vie for the same customers and investors. To asses the best company in which to invest, our group has taken several things into consideration, including the background of each company, and their financial performance
Background of Zale Corporation
In the 1920’s Morris (M.B.) and William Zale opened their first Zales Jewelers store in Wichita Falls, Texas with a vision to provide customers with quality merchandise at the lowest possible price. They were aimed at providing friendly customer service, liberal credit policies, and employing dedicated employees. By 1941, Zales Jewelers had expanded throughout Oklahoma and Texas with 12 stores.
In 1944, Zales made a major acquisition of Corrigan’s of Houston, which was their first “carriage trade” (fine jewelry) store. With the acquisition of Corrigan’s, the development of the Bailey Banks & Biddle brand came into their jewelry business. In 1957, Zales took major steps in broadening its reach in the marketplace. The first shopping center location was opened, marking a major shift from its strategy of operating in only downtown locations. The same year, Zales announced its initial public offering of its Zales stock and began trading its public shares on the American Stock Exchange.
By the 1970’s, Zales had grown to more than 1,700 stores. The company’s history was significantly altered in 1986 with the leveraged buyout of Zales Corporation by Peoples Jewellers of Canada and Swarovski International of Austria. Still, Zales continued to expand, and in 1989 they made another major acquisition of Gordon’s