Preview

Assignment 2 BUS 500

Better Essays
Open Document
Open Document
1806 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Assignment 2 BUS 500
Assignment 2: Management at a Company

By

JACK PENDERGAST
Dr. Jean Gordon
Strayer University
02/22/2015
Zappos Company
(2) key changes Zappos.com is an online clothing and shoe company or shop that is currently based in Nevada, Las Vegas. The company was founded in the year 1999 by Nick Swinmurn. The company’s initial inspiration came after he was not able to find one of his favorite pair of shoes, the air walks, at the local mall. The same year, he approached Alfred Lin and Tony Hseih with an idea of selling different types of shoes online. However, Hsieh was skeptical at first and went to the extent of deleting voice mails sent by Swinmurn (Harnish, 2012). After Swinmurn stated that the footwear in United States is a forty billion dollar market and five per cent of the market is already being sold by the paper mail order catalogs form, Lin and Hseih decided that they would invest two million dollars through their firm venture Frogs. This company was launched officially in the year 1999 in the month of June under “ShoeSite.com” as its original domain name. After some months after the company had been launched, the name of the company was then changed to Zappos from Shoe Site. The name “Zappos” means a variation of “Zapatos” which is a Spanish word meaning shoes. This was a strategy that would not limit the company to selling footwear only. In the year 2000, Venture Frogs made and addition capital investment and then allowed Zappos to relocate to its own office space (Harnish, 2012). At this time, Hsieh found out that he was having the most fun with the company and decided to come on board as the top most CEO with Nick Swinmurn. The sales of the company improved as it continued gaining market. More and more consumers were gaining interest to the company’s products which improved its sales drastically. After a minimal gross sale in the year 1999, the company brought in one and a half million dollars in revenue in the year 2000. In the



References: Harnish, V. (2012). The greatest business decisions of all time: How Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business. New York, N.Y: Fortune Books. Lessons from top-tier companies: Apple, Google, Starbucks, Zappos. (2013). Michelli, J. A. (2012). The Zappos experience: 5 principles to inspire, engage, and wow. New York: McGraw-Hill. Staley, E. (2014). Nick Swinmurn and Tony Hsieh and Zappos.

You May Also Find These Documents Helpful

  • Better Essays

    Assignment 1 Bus 518

    • 1260 Words
    • 4 Pages

    1) Describe the leadership style that Lieutenant Colonel Yaron exhibited as the commander of a battalion for the evacuation operation. Provide three (3) examples of his leadership actions and behavior. Discuss the pros and cons in each example you describe to support the response.…

    • 1260 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    Using the Research Paper for your analysis, refute the following statement in a 1-2-page analytical report:…

    • 256 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    BUS 475 Assignment 2

    • 1327 Words
    • 4 Pages

    There has been no change to Apple Code of Conduct policy since 2014 when Apple started taking previous audit scores into consideration and conduct detailed risk assessments with suppliers who had not been audited in the past before awarding the new business. In 2014, we reviewed 459 suppliers, and factored their responsibility performance into our decisions. This engagement has allowed Apple to address over 700 findings related to labor standards, worker safety, permits, environmental hazards, and chemical management before production began (Apple – 2014 Supplier Code of Conduct). Apple has made significant progress, gaps still exist, and there is more work to do. Apple knows that workers are counting on them and they will not stop until every person in their supply chain is treated with the respect and dignity they deserve (Apple - Supplier Responsibility 2015 Progress Report).…

    • 1327 Words
    • 4 Pages
    Better Essays
  • Better Essays

    Assignment 1 bus 499

    • 1158 Words
    • 3 Pages

    Ivestopedia. (2012, Novemeber 22). Retrieved Jnauary 20, 2013, from How Dose Google Makes Its Money: http://www.investopedia.com/stock-analysis/2012/what-does-google-actually-make-money-from-goog1121.aspx#axzz2IZxQ1SAh…

    • 1158 Words
    • 3 Pages
    Better Essays
  • Better Essays

    Bus 505 Assignment 1

    • 1076 Words
    • 5 Pages

    I am a small business owner. In fact, the business is a service-disabled veteran-owned business. I qualify as a service-disabled veteran-owned business as the Department of Veteran Affairs has determined that I have a service-connected disability after my six years of service, and I own over 51% of my business (SBA, 2013).…

    • 1076 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    BUS 490 assignment 1

    • 1208 Words
    • 5 Pages

    Mourdoukoutas, P. (2012, February 2). Will Sears Survive Another Strategic Mistake?. Forbes Magazine, Retrieved from http://www.forbes.com/sites/panosmourdoukoutas/2012/02/25/…

    • 1208 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Bus 520 Assignment 3

    • 1022 Words
    • 5 Pages

    Leadership is guiding people towards productive results to achieve the goals of the organization. An effective leader has the ability to motivate and influence others.…

    • 1022 Words
    • 5 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Bus 640 Assignment 3

    • 811 Words
    • 4 Pages

    In an article about the financial problems of USA Today, Newsweek reported that the paper was losing about $20 million a year. A Wall Street analyst said that the paper should raise its price from 50 cents to 75 cents, which he estimated would bring in an additional $65 million a year. The paper's publisher rejected this idea, saying that circulation could drop sharply after a price increase, citing the Wall Street Journal's experience after it increased its price to 75cents. What implicit assumptions are the publisher and analyst making about price elasticity?…

    • 811 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    For WHMIS to work you need to educate and train your workers to the WHMIS system, you need to label all the controlled products used in your workplace and provide the workers with material safety data sheets on those controlled products. The controlled products that we have in our plant are defined from the Controlled Products Regulation and WHMIS is regulated and enforced by our provincial or territorial occupational health and safety…

    • 1575 Words
    • 7 Pages
    Good Essays
  • Better Essays

    Assignment 3 Bus 642

    • 1031 Words
    • 5 Pages

    b Scope: The scope applies to the content of the information and the extent to which it covers such as any kind of limitations or time period sensitive data.…

    • 1031 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Assignment 4-Bus 517

    • 2043 Words
    • 9 Pages

    In a project, project managers do more than just putting out fires and keeping the project on track. They also innovate and adapt to ever-changing circumstances (Larson & Gray, 2012). With that said, project team members (or resources) are often assigned work outside of the project in question, and may even be involved in other projects in an organization. It is typical in the popular matrix project organization that project team members do not report directly to the project manager, but rather a functional manager. This makes it even more important that the project manager have the skills to get work accomplished through others.In the project life cycle, there will mostly be unexpected issues or concerns that can arise. When these issues or concerns surface, a Project manager must be geared up to deal with them. If project issues are ignored, they can potentially affect the upshot of the project and its completion. In the case of communication strategies in the description of this assignment (based on the textbook), the nature of the project team upon approaching the implementation is a staid, unforeseen, and a crucial one. The following predicaments have been observed, and strategies (as well as resolutions) will be conversed in this assignment:…

    • 2043 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Bus 520 Assignment 1

    • 1499 Words
    • 6 Pages

    Workplace romances are now one of the challenges that organizations of all sizes have to address. How they address them varies from organization to organization. Some businesses and organizations strictly prohibit them in any form or fashion, while others prohibit them when the participants are in certain roles within the organization. Some companies have chosen not to address the issue at all and others are using a more formal method of documenting and mitigating the risk they feel these relationships pose. One of the methods of documenting, and potentially mitigating, this risk is known as a consensual relationship agreement or CRA. In the text that follows I will argue for the use of CRA’s in the workplace. Secondly, I will present a counter argument for the use of CRA’s. Then we will then look at the ethical principles involved in the use of CRA’s. Lastly I will present another option that may be available for addresses these consensual relationships. First, let’s look at what brought about the need for CRA’s.…

    • 1499 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Zappo’s is an online retailer with dynamic fulfilling company couture. The company mission is to have a great place to work, and in that environment, employees would delight customers, and loyal customers would provide the income needed to please shareholders (P. 191). The hiring process aims to find and keep employees who share the company’s values, such as “Deliver Wow through service” and “Create fun and a little weirdness.”…

    • 341 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Bibliography: Gringarten, H. (2012). The Greatest Business Decisions of all Time. Journal of Multidisciplinary Research , 95.…

    • 1128 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Tony Hsieh got his start as the co-founder of Linkexchange, an online adverting company. At the age of 24 he sold LinkExchange, to Microsoft for $265 million. After the sell of LinkExchange, Tony Hsieh founded Venture Frog, an investment fund, of which Zappos an on-line footwear retailer was one of the first investments. In 2009, Zappos was acquired by Amazon for 1.2 billion, where Tony Hsieh remained as CEO in order to maintain the company's culture. We focus on making sure we have a great service-focused culture. If you get the culture right, then a lot of really amazing things happen on their own (Hsieh,2010). Tony Hsieh is also an author of the New York Times best seller, Delivering Happiness: A Path to Profits,Passion,and Purpose. which details his life as an entrepreneur with emphasis on founding LinkExchange and Zappos. Under his leadership, Zappos has grown gross merchandise sales form $1.6 M in 2000 to over $1 billion om 2008 by focusing relentlessly on customer service (Zappos, 2013).…

    • 1273 Words
    • 6 Pages
    Powerful Essays