Preview

Assignment 1 bus 499

Better Essays
Open Document
Open Document
1158 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Assignment 1 bus 499
Assignment 1: Strategic Management and Strategic Competitiveness
Ebony Bonnemere
Bus 499
Dr. Marilyn Carroll
January 14, 2013

The company I chose is Google (GOOG). This company is the multinational leader in in technology that aims to “organize the world’s information and make it universally accessible and useful.” Google was founded by Larry Page and Sergey Brin in 1996 and their headquarters is at 1600 Amphitheatre Parkway, Mountain View, California 94043, Google was reincorporated in Delaware in 2003 and operates six data centers across the U.S., one in Belgium and another in Finland. Plans are in place for the completion of three more data centers in Singapore, Taiwan and Hong Kong (NASDAQ).
Google strives to have an open culture; they believe that it’s the people that help makes the company a success. Every associate has a hands-on contribution and feel comfortable sharing ideas and opinions about the company with each other (NASDAQ). ). Google offers a personalized search engine for more than 115 countries, and as language support improves, the company is likely to gain market share. As computers become more affordable, many people in economically disadvantaged countries are gaining access to the internet for the first time and Google would like to route them through its search and productivity products first (Scribd, 2008).
Google was first incorporated as a privately held company on September 4, 1998. Their main product is the search engine, which is the most popular search engine across the globe. Google runs more than one million servers in data centers around the world and process more than one billion search requests on a daily basis’s (NASDAQ).
Globalization and technology has impacted Google by the shifting of consumer demand, service disruptions and increasing competition from both establish and start-up companies in the industry, which ranges from traditional media to social networking (NASDAQ).
Google has a lot of



References: Scribd. (2008). Retrieved January 20, 2013, from Thesis: http://www.scribd.com/doc/16062744/Googles-Success Ivestopedia. (2012, Novemeber 22). Retrieved Jnauary 20, 2013, from How Dose Google Makes Its Money: http://www.investopedia.com/stock-analysis/2012/what-does-google-actually-make-money-from-goog1121.aspx#axzz2IZxQ1SAh Google. (n.d.). Retrieved January 20, 2013, from Google: www.google.com/about/company (2013). Strategic Management and Strategic Competitiveness 2. In A. M. Hitt, Strategic Mangement Concepts and Cases (p. pg17 ans 18). Manson, Ohio: Cengage Learning. NASDAQ. (n.d.). Retrieved Januray 20, 2013, from NASDAQ: www.nasdaq.com/symbolgoog

You May Also Find These Documents Helpful

  • Better Essays

    Assignment 1 Bus 518

    • 1260 Words
    • 4 Pages

    1) Describe the leadership style that Lieutenant Colonel Yaron exhibited as the commander of a battalion for the evacuation operation. Provide three (3) examples of his leadership actions and behavior. Discuss the pros and cons in each example you describe to support the response.…

    • 1260 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    BUS 490 assignment 1

    • 1208 Words
    • 5 Pages

    Mourdoukoutas, P. (2012, February 2). Will Sears Survive Another Strategic Mistake?. Forbes Magazine, Retrieved from http://www.forbes.com/sites/panosmourdoukoutas/2012/02/25/…

    • 1208 Words
    • 5 Pages
    Powerful Essays
  • Better Essays

    There are a multitude of companies that operate across the globe and practice business in many different countries. Google is one of the most widely known and utilized internet companies within the United States. Due to the different economic, political, and social views of each country across the world, marketing and business practices must be able to be flexible while still playing to the consumers to ensure success within the different markets.…

    • 1340 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Google is one of the largest and well-known companies in the technology industry. They have been known for their search engine for many years now. Also, Google has expanded their business into several other areas in technology from smart phones, tablets, android, and business software. Google’s search engine is known for reliably getting its users the information they want. One unique aspect that Google has is its business organizational structure is that it is flat and formed up into project teams, unlike most businesses.…

    • 801 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Google Inc. is an American corporation which provides internet-related products and services. It has the dominant position in this field. Google Inc. was founded in 1998 and set up the workspace in a garage. At the end of 1998, Google was recognized as the search engine of choice by "PC Magazine". In 1999, Google received 25 million dollars investment and started its rapid growth. In 2000, Google started to release multiple language versions of Google.com and became the world 's…

    • 1703 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    kimmie

    • 839 Words
    • 4 Pages

    Founded in 1998, Google just had its most dominant year, with its search market share rising from 77 percent to 83 percent and revenues jumping 25 percent. Because most of the revenue came from search, Google is trying to diversify. But it faces intense competition in every market.…

    • 839 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Employees- employees are one of a company’s most important assets; a committed workforce helps a business to achieve its objectives and aims. Google has created a department called ‘People Operations’ (usually know as "Human Resources"), what they do is find employees, train them and keep them for the improvement of Google. This is basically bringing the world’s most inventive, original, imaginative, inspired and ingenious people to Google and building programs that help them flourish.…

    • 414 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Golf Industry Competition

    • 1261 Words
    • 6 Pages

    References: Gamble, J.E. & Thompson, Jr., A.A. (2011). Essentials of Strategic Management: The Quest for Competitive Advantage: 2nd Edition. New York: McGraw-Hill Irwin.…

    • 1261 Words
    • 6 Pages
    Good Essays
  • Better Essays

    Company Motivational Profile

    • 2277 Words
    • 10 Pages

    The "Financial Results" (2011) website says Google made 3077.45 million in 2006. In 2007, Google made 4203.72 million. In 2008, Google made 4226.86 million. In 2009, Google made 6520.45million. In 2010,…

    • 2277 Words
    • 10 Pages
    Better Essays
  • Good Essays

    Business Google vs Yahoo

    • 1618 Words
    • 7 Pages

    Google just so happens to be world’s largest and most powerful search engine. Google’s top competitors are AOL and Yahoo. Google has a Return on assets of 21.5% and Return on Equity of 25.97% with a revenue growth of 117.56% and its current revenue per share $11.692 (Wheelen 2008). In March 2001 Google.com became available in 26 different languages (Google.com). The search engine has even more now, well over 75. “Google did not have a profitable business model until the third iteration of their popular AdWords advertising program in February of 2002, and was worth over 100 billion dollars by the end of 2005” (seobook). Google believes in innovation to keep on going. Google constantly is developing new technologies and as you can see by its revenue growths it keeps getting bigger and adding more tools for users to access for free. Google is run by highly talented individuals that have the knowledge to build Google farther and farther each year in revenue’s. Google also offers different services for advertisers to network and expand their advertising through tools they provide such as Adsense (Google.com). Google offers all different…

    • 1618 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    To attain a sustainable competitive advantage and earn above-average returns, companies should formulate and implement strategies that enable them to better exploit their resources and capabilities to take advantage of opportunities in the external environment than can their competitors.…

    • 841 Words
    • 4 Pages
    Powerful Essays
  • Best Essays

    Microeconomics Essay

    • 3089 Words
    • 13 Pages

    Cited: Nielsenwire. "August 2011- Top US Web Brands." August 2011 - Top US Web Brands. N.p., 30 Sept. 2011. Web. 20 June 2012. <http://blog.nielsen.com/nielsenwire/online_mobile/august-2011-top-us-web-brands>.…

    • 3089 Words
    • 13 Pages
    Best Essays
  • Powerful Essays

    Google Search Engine

    • 3563 Words
    • 15 Pages

    Cusumano, M (Feb 2005) ‘Google: What It Is and What It Is Not’, Communications of the ACM, Vol…

    • 3563 Words
    • 15 Pages
    Powerful Essays
  • Powerful Essays

    IntroductionGoogle was created in 1998 due to the need for a more efficient Search Engine. Actually Google is one of the most successful internet based companies since the booming of "dotcoms" in the late 1990s and remains to be a leader. This success is based on its great organisational practices and core competencies. Google´s success it 's not only in its technology and the functionality of its product; it´s also in its aggressive ability to get profits innovating, which is critical to their workforce because it operates in a global market. Through innovations, Google has expanded its services and features. Google today is no longer a search engine company but a web computing Applications Company. This innovative capability, the integrated process and a supportive culture creates the actual sustainable competitive advantage of Google.…

    • 1920 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    Ansoff Matrix Analysis

    • 874 Words
    • 4 Pages

    Google is a successful company but they had a rough start. They started in their dorm and with a lot of hard work and efford, they went to their garage to a bigger space with more helpers and after that they began to expand more and more until a lot of people around the world were using this browser.…

    • 874 Words
    • 4 Pages
    Better Essays