—familys-events
Affect: In the Finish vs Heartbreak advertisement, a consumer is to feel nostalgia from harder times through the stimuli of messy bowls full of comfort food and events such crying watching tv. This will all allow a consumer to decide if they like or dislike a product.
Cognition- Cognition is the thought process and understanding signifiers and stimuli to develop an understanding of a product. This is not always conscious and relates to a consumers knowledge of the item being advertised; Finish Powerballs advertisements aren't easily understood if the viewer has no prior knowledge about dishwashers or dishwasher detergents. After initial cognition, evaluation takes place.
Finish
Dishes …show more content…
Wieden & Kennedy has worked on Finish since May 2014, when the brand's owner, Reckitt Benckiser, moved several brands out of Havas Worldwide and into Droga5 and W&K.
Stuart Halls, encoding and decoding model can help break the Finish Powerball Versus Life campaign down to see how the audience will understand. The Dishes advertisement displays the vast amount of dishes pushed into a dishwasher in various times of someone's life; encoding such a powerful message can be difficult to pull off for any product, never mind a dishwasher tablet. Advertisements which distill life to show the use of the product for the audience can be incredibly effective but only when produced carefully. Oppositional readings are an advertiser's worst nightmare as the advertisement may push current users away from the product. Finishes advertisement ‘Power ball VS Ageing’ has the encoded message of the product being perfect for the audience no matter their age, and that the product will produce clean dishes each time they are