Capstone Project: First Solar, Inc.
Executive Summary:
• Company & Product Overview: o leading manufacturer in photovoltaic solar modules and provider of solar solutions o Solar modules that consist of glass and cadmium telluride when combined convert sun light into electricity o Comprehensive recycling program that salvages old parts and an environmentally friends manufacturing process
• Financial Analysis: o An overview of current quarter end and extended ratios o Comparative key financial statistics of First Solar’s direct competitors
• External / Internal Environmental Factors: o P.E.S.T. analysis o S.W.O.T analysis
• Competitive Analysis: o Target Market Segments o Marketing Mix o Position vs. Competition
• Evaluation & Summary: o Consolidated look at the facts o Opinion on companies future success o Technological Innovation and future affects
Company & Product Overview:
“First Solar is a leading manufacturer in photovoltaic solar modules and provider of solar solutions.” (First Solar, 2011) Through clean and renewable electricity First solar provides a viable alternative to energy at an economically and environmentally competitive price. By setting an environmental benchmark in response to fossil -fuel electricity First Solar has created a comprehensive recycling program and has created value through renewable energy solutions. As the use of fossil-fuels start to diminish and grow unpopular due to the potentially harmful and irreversible environmental effects First Solar uses the abundant energy of the sun. By harnessing a sustainable and renewable energy source First Solar strives to decrease the dependence of fossil-fuels and limit the greenhouse gases that are emitted in the atmosphere. Using solar energy along with other renewable energy creates a long term strategy to preserving global health