Firstgroup Plc Case Study
Assessment Task 1
a) The named organization that is being discussed in this case study is FirstGroup PLC which is a transport company based in the UK. It generates revenues of approximately 5 billion pounds every year and employs staff of over 137,000 over the UK and North America. The estimated amount of passengers that this company transports is about 2.5 billion per annum. That was a brief overview of the organization that is being dealt in the case study. Moving onto PESTEL which is the brief analysis of any organization’s political, economic, social, technological, environmental, and legal factors. Basically, these factors are taken into consideration by managers to manipulate their decisions of their organization in the macro environment. After conducting a PESTEL analysis, the conclusion is:-
Political Factors –
• Government policy states that school children must be encouraged to use buses rather than cars to travel to school which can reduce a great deal of CO2 (Carbon Dioxide) emissions which is one of the main causes of global warming.
• Government started to privatize bus services in the UK in during the 1980s to keep prices low and ensure that customers are satisfied with their transportation services.
• The standard for bus transportation emissions was a law that was implemented by government and satisfied its policy.
Economic Factors –
• High tax on fuel has supported customers to change from using cars to a more economical and inexpensive alternatives which are the buses and rail transport.
Social Factors –
• The numbers of older people are increasing in the UK which calls for more bus passes that are with many individuals than ever before. These passes are effective for older people as they are free and helps the older people travel safely and conveniently.
• Society’s habits are getting altered and people’s outlook on environment awareness has been introduced which has made them become ‘green consumers’ who basically prefer any goods
a) The named organization that is being discussed in this case study is FirstGroup PLC which is a transport company based in the UK. It generates revenues of approximately 5 billion pounds every year and employs staff of over 137,000 over the UK and North America. The estimated amount of passengers that this company transports is about 2.5 billion per annum. That was a brief overview of the organization that is being dealt in the case study. Moving onto PESTEL which is the brief analysis of any organization’s political, economic, social, technological, environmental, and legal factors. Basically, these factors are taken into consideration by managers to manipulate their decisions of their organization in the macro environment. After conducting a PESTEL analysis, the conclusion is:-
Political Factors –
• Government policy states that school children must be encouraged to use buses rather than cars to travel to school which can reduce a great deal of CO2 (Carbon Dioxide) emissions which is one of the main causes of global warming.
• Government started to privatize bus services in the UK in during the 1980s to keep prices low and ensure that customers are satisfied with their transportation services.
• The standard for bus transportation emissions was a law that was implemented by government and satisfied its policy.
Economic Factors –
• High tax on fuel has supported customers to change from using cars to a more economical and inexpensive alternatives which are the buses and rail transport.
Social Factors –
• The numbers of older people are increasing in the UK which calls for more bus passes that are with many individuals than ever before. These passes are effective for older people as they are free and helps the older people travel safely and conveniently.
• Society’s habits are getting altered and people’s outlook on environment awareness has been introduced which has made them become ‘green consumers’ who basically prefer any goods