The emotion felt at the time of the event is what turns the memory from a regular memory in to a flashbulb memory. Emotional reactions stimulate the release of hormones that have been shown to enhance the formation of long term memories (Saundra K. Ciccarelli, 2009) In addition, people remember emotional trauma better than they remember every day events. The initial shock or stress caused by these extreme events can cause people’s memory to be misread. It has been suggested by a newsletter titled, Memory Disorder Project (2006), that a person has to require participation of the amygdala to actually have had a flashbulb memory. Amygdala is a brain structure involved in emotional memory, and possibly other brain systems which regulates mood and alertness. Amygdala also can regulate the encoding, storage and retrieval of episodic memory. The amygdala may be vital to the retrieval of memories from emotional public events.
There have been horrible events that have been perfect examples to research people’s flashbulb memories. In past decades, events such as assignations of John F. Kennedy, Martin Luther
References: Ciccarelli, S. K., & White, N. J. (2009). Chapter 6. In L. Jewel, J. Mosher, R. Diogenes, S. Lesan, & A. Bacher (Eds.), Psychology (2nd ed., pp. 222-223, 227-230). Upper Saddle River, New Jersey 07458: Pearson Education. (Original work published 2006) Dewey, R., Dr. (n.d.). Flashbulb Memory. Retrieved April 1, 2010, from http://www.psywww.com/intropsych/ch06-_memory/flashbulb_memory.html Myers, C. E. (2006). Memory Loss and the Brain [Newsletter]. Retrieved February 17, 2010, from http://www.memorylossonline.com/glossary/flasbulbmemory.html 3 Models, 4 Accuracy. (n.d.). Flashbulb Memory (par.1-2) [Encyclopedia]. Retrieved April 1, 2010, from http://en.wikipedia.org/wiki/Flashbulb_memory