Flight 001 Marketing Strategy
Retail Strategy
In the Retail Strategy forum discuss the following: a. How do each of the 7 elements of retail strategy apply to Flight 001’s overall retailing strategy (see figure 14.1 on page 452 in your text)? b. How does atmospherics apply to Flight 001’s stores?
Target Market
Flight 001 provides products for travelers, specifically airline travelers. These products are geared toward a consumer base that tends to be young, trendy, and affluent.
Merchandising
The carefully select every product, whether it is a cheap luggage tag or an expensive piece of designer luggage.
Promotion
Their products are promoted on airline websites, as well as, their own website.
Customer Service
Flight 001 has stores that are located on secondary
In the Retail Strategy forum discuss the following: a. How do each of the 7 elements of retail strategy apply to Flight 001’s overall retailing strategy (see figure 14.1 on page 452 in your text)? b. How does atmospherics apply to Flight 001’s stores?
Target Market
Flight 001 provides products for travelers, specifically airline travelers. These products are geared toward a consumer base that tends to be young, trendy, and affluent.
Merchandising
The carefully select every product, whether it is a cheap luggage tag or an expensive piece of designer luggage.
Promotion
Their products are promoted on airline websites, as well as, their own website.
Customer Service
Flight 001 has stores that are located on secondary