flipkart
MCA- MARKET COMMUNICATION ANALYSIS OF FLIPKART ADS
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The MC opens with a child imitating a popular anchor of a news channel. He welcomes his audiences to his show, 'India wants to know'. He immediately turns and starts the debate "Mr. Venkat –‘kya aap online shopping karte hain?’ The screen displays two more child-adults.The child-adult in centre speaks in favor of online shopping while the other one imitating a politician starts shouting, "Talking about traffic is a conspiracy to shame the Government."The anchor interferes and displays pictures of traffic and long queues in a shopping mall. He says, "We are getting live feeds, disturbing images."Back in the studio, three more windows are added on screen where two girls playing adults begin the discussion about the guarantee of Online retailing.In the next shot, the girl in suit responds to the other saying, 'Flipkart ki guarantee hain naa, pehle delivery phir cash."The anchor brings in another point of discussion and when the panelists starts discussing he interrupts and concludes, 'India we have the answer."He continues pointing towards camera, "Flipkart is the new way to shop." VO: Ab sirf shopping nahi Flipkart karo. We'll be right back.'
The Sensation that we get from this advertisement is that it is a very unique concept of child shown as adults. The Absolute Threshold of the viewer would be the voice of children and their getup as an adult discussing in a NEWS ROOM. Whereas the Differential threshold would be when "the disturbing images" of the public are shown. They have been introduced in the advertisements so that the consumer or the viewer directly links himself in the same position. The Subliminal findings in the advertisement are the NEWS TICKERS and the channel name FLIP 24x7.
Presenting children as adult is very unique concept and thus it is attention seeking too- this is the Nature of stimulus. The benefits that are shown in the advertisement and which cater
ADVERTISEMENT AT GLANCE
The MC opens with a child imitating a popular anchor of a news channel. He welcomes his audiences to his show, 'India wants to know'. He immediately turns and starts the debate "Mr. Venkat –‘kya aap online shopping karte hain?’ The screen displays two more child-adults.The child-adult in centre speaks in favor of online shopping while the other one imitating a politician starts shouting, "Talking about traffic is a conspiracy to shame the Government."The anchor interferes and displays pictures of traffic and long queues in a shopping mall. He says, "We are getting live feeds, disturbing images."Back in the studio, three more windows are added on screen where two girls playing adults begin the discussion about the guarantee of Online retailing.In the next shot, the girl in suit responds to the other saying, 'Flipkart ki guarantee hain naa, pehle delivery phir cash."The anchor brings in another point of discussion and when the panelists starts discussing he interrupts and concludes, 'India we have the answer."He continues pointing towards camera, "Flipkart is the new way to shop." VO: Ab sirf shopping nahi Flipkart karo. We'll be right back.'
The Sensation that we get from this advertisement is that it is a very unique concept of child shown as adults. The Absolute Threshold of the viewer would be the voice of children and their getup as an adult discussing in a NEWS ROOM. Whereas the Differential threshold would be when "the disturbing images" of the public are shown. They have been introduced in the advertisements so that the consumer or the viewer directly links himself in the same position. The Subliminal findings in the advertisement are the NEWS TICKERS and the channel name FLIP 24x7.
Presenting children as adult is very unique concept and thus it is attention seeking too- this is the Nature of stimulus. The benefits that are shown in the advertisement and which cater