FMCG Market in Pakistan
FMCG Market Pakistan
The consumer market especially FMCG is one of the fastest growing industry in Pakistan and there are many players of global fame like Uniliver, Nestle Pakistan, Colgate Pamolive, PEPSI CO, Kraft Foods and well established local contributors for instance, Tapal Tea Pakistan Pvt Ltd, Engro Foods, Seasons Canola Pakistan( Wali Oil Mills). The objective of this blog is to prepare a complete data of FMCG trade nationwide which could help lot of new entrants and to provide useful information to make different sorts of strategies.
There are major capital cities like Karachi, Lahore, Islamabad, Multan. Being the big cities their portion in every Category/brand is always more than the others.The cities like Faisalabad,Peshawar, Gujranwala and Gujarat, Qoeta etc are included in 2nd layer cities in this regard. There are many companies who has their business limited to the top cities only. According to a latest survey the total base of Lahore has now been increased up to 28000 shops. There is international modern trade in the form of Hyperstar in retail and Mackro Cash & Carry and Metro Cash & Carry as a Wholesale Chain stores.Beside this there are 250 Local Modern trade stores most important out of these stores are Alfatah Store, Jalal Sons, HKB, Raheem Store, Akbari Super Store, Victoria Store, Rainbow Cash & Carry and Decent Departmental Store. List of the important FMCG Channels operating in Lahore is as following
1. International Modern Trade (IMT)
2. Local Modern Trade (LMT)
3. Chain System stores
4. Counter Stores
5. Wholesalers
6. Mobile Wholesalers
7. Petromarts
All these channels have different contributions in total sales volume which varies from product to product. There is an independent importance of each channel in the eyes of the companies and they strive their best to take maximum share out of the total sales.
Confectionary
Jhang is an improving market with hudge volume contributions in Faisalabad region for
The consumer market especially FMCG is one of the fastest growing industry in Pakistan and there are many players of global fame like Uniliver, Nestle Pakistan, Colgate Pamolive, PEPSI CO, Kraft Foods and well established local contributors for instance, Tapal Tea Pakistan Pvt Ltd, Engro Foods, Seasons Canola Pakistan( Wali Oil Mills). The objective of this blog is to prepare a complete data of FMCG trade nationwide which could help lot of new entrants and to provide useful information to make different sorts of strategies.
There are major capital cities like Karachi, Lahore, Islamabad, Multan. Being the big cities their portion in every Category/brand is always more than the others.The cities like Faisalabad,Peshawar, Gujranwala and Gujarat, Qoeta etc are included in 2nd layer cities in this regard. There are many companies who has their business limited to the top cities only. According to a latest survey the total base of Lahore has now been increased up to 28000 shops. There is international modern trade in the form of Hyperstar in retail and Mackro Cash & Carry and Metro Cash & Carry as a Wholesale Chain stores.Beside this there are 250 Local Modern trade stores most important out of these stores are Alfatah Store, Jalal Sons, HKB, Raheem Store, Akbari Super Store, Victoria Store, Rainbow Cash & Carry and Decent Departmental Store. List of the important FMCG Channels operating in Lahore is as following
1. International Modern Trade (IMT)
2. Local Modern Trade (LMT)
3. Chain System stores
4. Counter Stores
5. Wholesalers
6. Mobile Wholesalers
7. Petromarts
All these channels have different contributions in total sales volume which varies from product to product. There is an independent importance of each channel in the eyes of the companies and they strive their best to take maximum share out of the total sales.
Confectionary
Jhang is an improving market with hudge volume contributions in Faisalabad region for