All Saints
All Saints Niklas Bergman
1.
Founded 1994 by Stuert Trevor
AllSaints Began as a whole sale menswear brand that sold merchandise exclusively to British high-end retailers such as Harvey Nicolas and Harrods.
Named after All Saints road in notting Hill, London, Art, Music and design. They always did and will collaborate with British music industry.
In 1997 All Saints Launched its first women swear collection, when the opend their first stand alone store.
Six years later Stuart sold All Saints to Kevin Stanford and Stephan Craig
By 2006 they launched their first website. in 2010 All Saints was negatively inpacted as a result of the icelandic banking collapse, the corporation “Lion Capital” saved the company. With there help, the brand has seen a 50% rise in profit since 2012.
Over the past 2 years, All Saints flagships stores have opened across the U.S in New york, San Francisco, Los Angeles, Miami, Boston and Seattle
In The next 3 years the company plans to open 30-50 more stores worldwide
AGE: 18-35
Gender: Predominately female
Ethnicity mix: Asians, African American, European
Income levels: Middle to upper class, the average price for new seasons merchandise at is between 30-700Dollars
Originated in the UK
2 Channels – Brick&mortar stores and online 2.
Multiple channels allows the company to further penetrate the market, reach a larger customer base and give customers a variety of ways to experience the brand an products
Since the label launched in 1994, All Saints has become an internationelly recognizable brend with a new perspective and district voice. The company has expanded on across the globe,
1.
Founded 1994 by Stuert Trevor
AllSaints Began as a whole sale menswear brand that sold merchandise exclusively to British high-end retailers such as Harvey Nicolas and Harrods.
Named after All Saints road in notting Hill, London, Art, Music and design. They always did and will collaborate with British music industry.
In 1997 All Saints Launched its first women swear collection, when the opend their first stand alone store.
Six years later Stuart sold All Saints to Kevin Stanford and Stephan Craig
By 2006 they launched their first website. in 2010 All Saints was negatively inpacted as a result of the icelandic banking collapse, the corporation “Lion Capital” saved the company. With there help, the brand has seen a 50% rise in profit since 2012.
Over the past 2 years, All Saints flagships stores have opened across the U.S in New york, San Francisco, Los Angeles, Miami, Boston and Seattle
In The next 3 years the company plans to open 30-50 more stores worldwide
AGE: 18-35
Gender: Predominately female
Ethnicity mix: Asians, African American, European
Income levels: Middle to upper class, the average price for new seasons merchandise at is between 30-700Dollars
Originated in the UK
2 Channels – Brick&mortar stores and online 2.
Multiple channels allows the company to further penetrate the market, reach a larger customer base and give customers a variety of ways to experience the brand an products
Since the label launched in 1994, All Saints has become an internationelly recognizable brend with a new perspective and district voice. The company has expanded on across the globe,