mkt311 tb chap15
ch15
Student: ___________________________________________________________________________
1.
It is primarily the retailer's responsibility to make sure customers' expectations are fulfilled. True False 2.
Retailers who advertise that they sell at wholesale prices are wholesalers. True False 3.
Today, large retailers often dictate to their suppliers what should be made. True False 4.
Many retailers and some manufacturers are exploring a multichannel strategy in which they sell in more than one channel, for example, the Internet and stores. True False 5.
Manufacturers might use selective distribution by granting exclusive geographic territories to a few retailers so no other retailers in the territory can sell a particular brand. True False 6.
Supercenters--stores that combine a supermarket with a full-line discount store--are among the fastest growing food retailer formats. True False 7.
Category specialists are also known as big box retailers. True False 8.
Dollar General and Family Dollar are examples of full-price discount retailers. True False 9.
Off-price retailers specialize in having a consistent line of merchandise available at discount prices. True False 10.
One of retailers' most fundamental activities is providing the right mix of merchandise and services. True False 11.
One significant potential benefit of the Internet channel is its ability to personalize information for each customer. True False 12.
Using electronic channels along with more traditional channels can result in customers making more total purchases from the seller. True False 13.
Choosing the right retailing partners and knowing where target customers expect to find products are key to a manufacturer's success. True False 14.
When retailers extend their services to the Internet and become multichannel retailers, they are able to satisfy a broader range of customers' needs and wants.
Student: ___________________________________________________________________________
1.
It is primarily the retailer's responsibility to make sure customers' expectations are fulfilled. True False 2.
Retailers who advertise that they sell at wholesale prices are wholesalers. True False 3.
Today, large retailers often dictate to their suppliers what should be made. True False 4.
Many retailers and some manufacturers are exploring a multichannel strategy in which they sell in more than one channel, for example, the Internet and stores. True False 5.
Manufacturers might use selective distribution by granting exclusive geographic territories to a few retailers so no other retailers in the territory can sell a particular brand. True False 6.
Supercenters--stores that combine a supermarket with a full-line discount store--are among the fastest growing food retailer formats. True False 7.
Category specialists are also known as big box retailers. True False 8.
Dollar General and Family Dollar are examples of full-price discount retailers. True False 9.
Off-price retailers specialize in having a consistent line of merchandise available at discount prices. True False 10.
One of retailers' most fundamental activities is providing the right mix of merchandise and services. True False 11.
One significant potential benefit of the Internet channel is its ability to personalize information for each customer. True False 12.
Using electronic channels along with more traditional channels can result in customers making more total purchases from the seller. True False 13.
Choosing the right retailing partners and knowing where target customers expect to find products are key to a manufacturer's success. True False 14.
When retailers extend their services to the Internet and become multichannel retailers, they are able to satisfy a broader range of customers' needs and wants.