Retailing and Stores Off-price Retailers
Chp 16 1. One product strategy used by retailers to differentiate themselves from competitors is:
-> the use of private label brands. discount pricing. removing brand labels from their merchandise offerings. JIT product delivery. offering brand name merchandise.
Many retailers have private label brands--their own brands of merchandise sold at prices below the prices of national brands.
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2. Which of the following is NOT one of the broad factors manufacturers must consider when establishing a strategy for getting their products into the hands of the ultimate customer? Choosing retail partners. Identifying types of retailers. Facilitating retail strategy. Managing a multichannel strategy.
→ All of these are considered when establishing a strategy.
All of the factors listed are issues manufacturers must consider when developing a strategy for getting their products to the final customer.
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3. Retailers focusing on increasing sales to their best customers are attempting to: slay the category killers. compete with off-price retailers. drive their supply chain.
→ increase their share of wallet. combat the inroads made by big-box specialty retailers.
Retailers hope that customers will increase their spending with the retailer--in other words, increase their share of wallet.
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4. Which of the following strategies is designed to place products in as many outlets as possible?
→ Intensive distribution Exclusive distribution Selective distribution Surplus distribution Contractual distribution
Intensive distribution is designed to have as many products in as many outlets as possible.
(0) 5. Many retail golf stores have driving ranges, some with backdrops showing famous golf courses. These driving ranges allow: wholesalers to evaluate promotional discounts. retailers to improve the shopping experience through an improved product line assortment. customers to increase
-> the use of private label brands. discount pricing. removing brand labels from their merchandise offerings. JIT product delivery. offering brand name merchandise.
Many retailers have private label brands--their own brands of merchandise sold at prices below the prices of national brands.
(0)
2. Which of the following is NOT one of the broad factors manufacturers must consider when establishing a strategy for getting their products into the hands of the ultimate customer? Choosing retail partners. Identifying types of retailers. Facilitating retail strategy. Managing a multichannel strategy.
→ All of these are considered when establishing a strategy.
All of the factors listed are issues manufacturers must consider when developing a strategy for getting their products to the final customer.
(0)
3. Retailers focusing on increasing sales to their best customers are attempting to: slay the category killers. compete with off-price retailers. drive their supply chain.
→ increase their share of wallet. combat the inroads made by big-box specialty retailers.
Retailers hope that customers will increase their spending with the retailer--in other words, increase their share of wallet.
(0)
4. Which of the following strategies is designed to place products in as many outlets as possible?
→ Intensive distribution Exclusive distribution Selective distribution Surplus distribution Contractual distribution
Intensive distribution is designed to have as many products in as many outlets as possible.
(0) 5. Many retail golf stores have driving ranges, some with backdrops showing famous golf courses. These driving ranges allow: wholesalers to evaluate promotional discounts. retailers to improve the shopping experience through an improved product line assortment. customers to increase