Background of the Study
Mang Inasal Chicken BBQ is the Philippine 's fastest growing barbeque fast food chain, serving chicken, pork barbeque and other Filipino favorites, was first established on December 12, 2003 in Iloilo City.
Currently, there were 445 branches nationwide and with over 10,000 employees system wide. Mang Inasal is doing its share in alleviating the unemployment burden of the country. The presence of every Mang Inasal in a certain area provides not only employment but also opportunities to community members including suppliers of kalamansi, charcoal, banana leaves, vegetables, bamboo sticks, and other ingredients. It also indirectly gives income-generating activities to many.
In keeping with the mission to consistently provide its customers a great Pinoy dining experience, Mang Inasal, the Philippines’ fastest growing barbecue fast food chain branches out again, this time in Turbina, Calamba, Laguna adding to its more than 300 branches nationwide. Marco Sison and Nonoy Zuñiga graced the opening last Nov. 19.
The Brothers Band provided the entertainment and back up. First established in Iloilo City on December 12, 2003 by Edgar “Injap” Sia serving grilled chicken, pork barbecue and other Filipino favorites, Mang Inasal Turbina in Calamba is a franchise owned by Ikemada Resources, Inc., a holding company, which aims to have ownership of different outlets/branches in the food industry. Ikemada’s choice of Turbina in Calamba as the next site for Mang Inasal is its strategic location which is between the two bus terminals ferrying passengers from Manila to the southern provinces of Quezon, Batangas, Bicol and Mindoro. Turbina is just 30-minutes’ drive from Makati. This is also in line with Mang Inasal’s vision to be the preferred quick service restaurant of every Pinoy everywhere.
Mang Inasal endeavors to adhere to elements that bear a distinctly Pinoy stamp-grilling with charcoal, rice wrapped in banana leaves,
References: • Creswell, J. W. (1994). Research Design: Qualitative and Quantitative Approaches. Thousand Oaks, CA: SAGE.