Ex: Legal might include changes in government, new laws in discussion, issues that the public is not bothered by
1) The UK is making a consumer rights measures to allow people to claim for compensation for faulty digital games, music and movies. Because all games when bought are not owned by the customer they just have the right to use the game. If they cannot use the game they want it to be able to be returned. What they are proposing is: Compensation if a game bought online is repeatedly inaccessible or it keeps freezing A replacement or money back for apps which continually freeze or have constant bugs. A replacement or money back for a film streamed online which is unwatchable
2) The Supreme Court didn’t let California prevent the sale or rental of violent video games to anyone under the age of 18. California proposed that there would be a $1000 fine to any retailer who sold a violent game to anyone under 18
Economic – ditto
Ex: Currency changes, unemployment changes deficits, inflationary pressures, consumer spending
1) Sales in video games has dropped 3% compared to last year because there is going to be new consoles coming out at the end of the year. As a result of new consoles coming out later this year the amount of games released this year has gone down.
2) Microsoft is switching its currency on Xbox one from Microsoft point to actual currency. Before they would expect you to buy a Microsoft points card and use the code to get points.
Technological – ditto – What are new technology trends or changes are coming down the pike that might impact us?
1) Eye Tribe successfully created technology to allow people to control tablet, play flight simulator, and slice fruits in Fruit Ninja only with your eye movements. It’s basically taking the common eye-tracking technology and combining it with