The Brand Specific Gamer (BSG) is the most popular type of gamer. This is due to the fact that is carries many other types of gamers underneath it. The BSG is the type of gamer who is loyal to the platforms created by their favorite brand. Examples of these would be Microsoft, Sony, Nintendo, Apple and SEGA. (NeoSeeker) The BSG is very strict when it comes to how they game. The Microsoft gamers are loyal to the Xbox Franchise while the Sony gamers are loyal to the PlayStation Franchise. The BSG is the type of person that will argue their opinion on which platform is better at any given chance. Although they may have their opinion, they will never admit that other opinions are just as valid as their own. Arguing opinions on platforms or companies with this type of gamer is something to be avoided at all costs.
When it comes to the Multi-Platform Gamer (MPG), they are a bit more laid back on their opinions. The most common cases of someone being a MPG is to just have fun. These types of gamers are more casual and laid back. Although they will most likely have their opinion on which platform is better, they will play any as long as they can have fun. Normally, if someone is a MPG, it is due to wanting to play a game that is specific to a certain platform. With as many gamers that self-identify as a BSG, they are not aware
Cited: Call of Duty Fanboys. 27 June 2011. 09 January 2013. <http://www.urbandictionary.com/define.php?term=Call%20of%20Duty%20Fanboys>. NeoSeeker. Platform List. n.d. http://www.neoseeker.com/Games/platformslist.html. 06 January 2013.