By 2008, a global-scale economy crisis affected the United States economy, followed by several years of automobile sales declining. By the years of 2008 and 2009 that automobile sale declining, lead to crisis in the United States automobile industry. Affected by the United states economy crisis, the big three U.S. automakers General Motors (GM), Ford Motor Company, and Chrysler were very affected that they requested emergency loans to help them fill in the money shortage. With the help of a large line of profit that Ford company got in 2007, it survived the crisis without being in the danger if bankruptcy.
B. Ford Uprising
After the crisis, Ford faced a lot of problems. However, The CEO of Ford refused the thought of bankruptcy. The head master of Ford Motor Bill Ford jr. said that he will not accept bankruptcy as an option. He stated “The first thing we have to do is get honesty on the table, honesty about our competitive position, the strength or lack thereof of our products, the robustness or lack thereof of our processes.”(Ford) By this statement, he meant that honesty is the first step to the uprising of Ford motors, and he will not accept bankruptcy. As he claimed, outside North America, Ford’s markets are healthy. Unfortunately, it lost $1.6 billion that year, and it sunk beneath the profit grade. Optimistically Mr. Ford said “We’ve got one big problem and it’s the U.S. auto business, and we’re going to fix that, and when we fix that, this discussion will disappear.”(Ford) This means, the only problem he got was the U.S. auto business, and probably will be fixed. Unfortunately, fixing the problem will cost much to Ford. He said that his North American plans are in action; his plans involved giving up about 30,000 jobs and shutting down 14 factories by 2012.
C. Ford and ethics.
Recently, by the Ethisphere Institute Ford Motor Company was picked as one of the most Ethical Companies in the whole world. This title is given