foreing lit
According to Yahoo Philippines Country Sales Director, Arlene Amarante http://thenewmedia.com/state-of-online-advertising-in-the-philippines-yahoo-phs-arlene-amarante/ that:
“The online advertising industry here in the Philippines is in a state of rapid growth. While there is still much evangelization to do, the market players – both advertisers and advertising agencies – are now asking the more relevant questions unlike 3 years ago. They now start to ask: How do we start? How do I integrate online with my existing campaign? Can it work for a brand or industry like mine? How do I measure my success? These questions tell us that it is no longer about why advertisers should be online; it is about maximizing their advertising dollars and using online the right way. And, while online is still at a 26% penetration level, we see that the landscape is further paving the way for increased and rapid exponential growth – new broadband products, increased broadband penetration, rise of internet mobile, rise of smart phones and the proliferation of low-priced PCs. Consumer behavior support the phenomenon. They are no longer dictated by traditional media alone; they immediately search for brands prior to a purchase. They are no longer looking for yesterdays’ news; they want to know what’s happening now. They are no longer waiting for brands to come and communicate to them; they are starting the conversations. Online advertising is now a powerful force that no one can no longer deny.”
According to Mark Chaves, director of media intelligence solutions at SAS, http://www.studymode.com/essays/Local-Studies-1071666.html that:
"Consumers are online right now talking about your products and services, their experiences, and their likes and dislikes. Smart marketers aren't just listening to online chatter; they are analyzing it to better focus resources and build engagement and loyalty,”
"SAS Social Media Analytics helps marketers combine data from online conversations with
“The online advertising industry here in the Philippines is in a state of rapid growth. While there is still much evangelization to do, the market players – both advertisers and advertising agencies – are now asking the more relevant questions unlike 3 years ago. They now start to ask: How do we start? How do I integrate online with my existing campaign? Can it work for a brand or industry like mine? How do I measure my success? These questions tell us that it is no longer about why advertisers should be online; it is about maximizing their advertising dollars and using online the right way. And, while online is still at a 26% penetration level, we see that the landscape is further paving the way for increased and rapid exponential growth – new broadband products, increased broadband penetration, rise of internet mobile, rise of smart phones and the proliferation of low-priced PCs. Consumer behavior support the phenomenon. They are no longer dictated by traditional media alone; they immediately search for brands prior to a purchase. They are no longer looking for yesterdays’ news; they want to know what’s happening now. They are no longer waiting for brands to come and communicate to them; they are starting the conversations. Online advertising is now a powerful force that no one can no longer deny.”
According to Mark Chaves, director of media intelligence solutions at SAS, http://www.studymode.com/essays/Local-Studies-1071666.html that:
"Consumers are online right now talking about your products and services, their experiences, and their likes and dislikes. Smart marketers aren't just listening to online chatter; they are analyzing it to better focus resources and build engagement and loyalty,”
"SAS Social Media Analytics helps marketers combine data from online conversations with