Applied Management Project

Applied Management Project
(BSS000-6)

NEW COMMUNICATION TECHNOLOGY AND SELLING CHANNELS AND THEIR APPROPRIATENESS FOR FMCG BUSINESS

Name: Umar Farooq Faisal
ID : 0916922

Table of Contents Serial no: | Topic | Page no: | | Executive Summary | 3 | | Aims & objectives | 4 | 1 | Advertising | 5 | 2 | FMCG Introduction | 6 | 3 | Advertising of FMCG | 7 | 4 | Conventional Advertising of FMCG | 7 | 4.14.24.34.44.5 | Radio Based Advertising | 8 | | Television Based Advertising | 9 | | Press Based FMCG Advertising | 11 | | Outdoor FMCG Advertising | 11 | | Cinema Based FMCG Advertising | 12 | 5 | Literature Review | 12 | 6 | Modern Advertising of FMCG | 14 | 6.1.6.1.1. 6.1.2.6.1.3. 6.1.4.6.1.5.6.1.6.6.1.7.6.1.8.6.1.9.6.1.106.2. | Internet for FMCG Advertising | 16 | | | Web Based Advertising | 20 | | | Social Networks Based Advertising | 23 | | | a.b.c.d. | Twitter | 25 | | | | FaceBook | 26 | | | | MySpace | 27 | | | | YouTube | 28 | | | Banner Ads & Rich Media | 30 | | | Search Engines Based Advertising | 34 | | | E mail Based Advertising | 37 | | | Online Sponsorship Based Advertising | 39 | | | Interstitial Based Advertising | 41 | | | 3-D Visualization | 43 | | | AdverGames Based Advertisement | 44 | | | Blogs based Advertising | 47 | | Mobile Advertising | 49 | 7 | Discussing & Concluding | 53 | 8 | Recommendations | 56 | 9 | References | |

EXECUTIVE SUMMARY
Development of New technology has changed the communication tools for the advertising industry. Previously companies mostly rely upon the print ads, radio and TV. About two decades back these were regarded as most efficient mediums for FMCG advertisement. Introduction of new technology provided audience with more strength to dictate what they want to watch.
Website is the first step from a company to show its presence on the internet.

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