Axe Body Spray-Ver.1.1
AXE Body Spray
Ethan
Yang He
Devi Saharaini
MKT 602
National University
Table of Content I. Introduction II. Marketing Mix 1. Product a. Product History b. Target Market c. Complete Product Line d. Product Packaging e. Store Packaging f. Competitor g. Product Life Cycle 2. Promotion h. Integrated mass communication i. Advertising i. Social Media ii. Online Advertising iii. Branded Website iv. TV and Magazine j. Sales Promotion k. Public Relation 3. Price l. The importance role of Price m. How AXE set the price n. How AXE sell that product o. The Price of other competitors p. The factors relate to Price of AXE III. Conclusion IV. References
I. Introduction
II. Marketing Mix 1. Product a. Product History
AXE is a brand of male grooming products that were lunched in France in 1983 by Unilever. It was a success in Europe and then Latin America. On the other hand, it was very moderate in Asia and Africa. AXE body spray was inspired by Impulse, another Unilever’s brands. Impulse was a fragranced deodorant body spray for women which promised in getting attention from male.
AXE launched in the US early 2000 and it was a great success. Their main products are the body spray and deodorant. They started offering hair care products such as hair gel and shampoo, and also body wash. b. Target Market
To understand about the target market effectively, an evaluations and tests need to be done to understand the demographic, psychographic, and behavioural feature evident in the sample size: * Demographic * The targeted age range is 18-25 years old * The targeted gender is also male, unaffected by race or ethnicity * The status of the targeted customer is single * Social * Targeted consumer who has lower socio-economic status given
Ethan
Yang He
Devi Saharaini
MKT 602
National University
Table of Content I. Introduction II. Marketing Mix 1. Product a. Product History b. Target Market c. Complete Product Line d. Product Packaging e. Store Packaging f. Competitor g. Product Life Cycle 2. Promotion h. Integrated mass communication i. Advertising i. Social Media ii. Online Advertising iii. Branded Website iv. TV and Magazine j. Sales Promotion k. Public Relation 3. Price l. The importance role of Price m. How AXE set the price n. How AXE sell that product o. The Price of other competitors p. The factors relate to Price of AXE III. Conclusion IV. References
I. Introduction
II. Marketing Mix 1. Product a. Product History
AXE is a brand of male grooming products that were lunched in France in 1983 by Unilever. It was a success in Europe and then Latin America. On the other hand, it was very moderate in Asia and Africa. AXE body spray was inspired by Impulse, another Unilever’s brands. Impulse was a fragranced deodorant body spray for women which promised in getting attention from male.
AXE launched in the US early 2000 and it was a great success. Their main products are the body spray and deodorant. They started offering hair care products such as hair gel and shampoo, and also body wash. b. Target Market
To understand about the target market effectively, an evaluations and tests need to be done to understand the demographic, psychographic, and behavioural feature evident in the sample size: * Demographic * The targeted age range is 18-25 years old * The targeted gender is also male, unaffected by race or ethnicity * The status of the targeted customer is single * Social * Targeted consumer who has lower socio-economic status given