CHAPTER 4 - FOUNDATIONS OF PLANNING
LEARNING OUTCOMES
After reading this chapter students should be able to:
1. Discuss the nature and purposes of planning.
2. Explain what managers do in the strategic planning process.
3. Compare and contrast approaches to goal setting and planning.
4. Discuss contemporary issues in planning.
|Opening Vignette—Building a Future |
|SUMMARY |
|Atlanta-based Habitat for Humanity is a nonprofit, ecumenical Christian housing ministry whose mission is to “eliminate poverty and |
|homelessness from the world and to make decent shelter a matter of conscience and action.” The organization was founded by Millard and Linda |
|Fuller in 1976 in Americus, Georgia. More than 300,000 Habitat houses have been built, sheltering more than 1.5 million people around the |
|world. These houses can be found in all 50 states of the United States, the District of Columbia, Guam, Puerto Rico, and more than 90 |
|countries around the world. “Thousands of low-income families have found new hope in this form of affordable housing.” And Habitat’s approach |
|is simple. Families in need of decent housing apply to local Habitat affiliates. The organization just received $100 million from a donor and |
|they have an opportunity to make a deep impact in many lives. Thorough and effective planning will be essential to determine how, when and |
|where the funds should be distributed. |
|Teaching Notes: |
|If you were a Board member, how would you