Four Seasons Tanning
History
Welcome to Four Seasons Tanning, the quintessential consultant for today’s salon owner. From the hottest new arrivals in lotions, to the most advanced tanning beds on the market, Four Seasons gives you everything you need to run a successful salon, and for those thinking of opening a salon. Four Seasons Sales and Service is the one source solution. Saving time and stress by putting decades of experience to work to help your salon profit.
Four Seasons Sales and Service is a professional indoor tanning distributor with over twenty years of industry experience that was founded in 1983 by twin brothers, Ronnie and Johnny Allen. Ronnie’s wife owned a small beauty salon, and she decided to add tanning as an additional business. …show more content…
At that time, they were one of the few individuals in the area with any experience on tanning products and tanning equipment. The business started when Ronnie and Johnny worked on their own tanning beds and began to repair other salons in the area. Before long, they began carrying tanning products to help their clients achieve maximum tanning results, and teaching them how to properly take care of their skin while tanning. This was the largest and fastest growing part of the business. What began as a business promoting products and services out of the back of their truck rapidly grew into a large-scale warehouse operation that expanded to shipping nationwide.
Four Seasons Sales and Service also have proven management in distribution of and consultation on tanning products, parts, services, and marketing advantages, while also staying well equipped with first-class investigative, design, and problem solving skills.
The Allen brothers always reinvested in the company, and prided themselves on taking care of the heart of the business; their employees. Currently Four Seasons Sales and Service provide approximately two-hundred full time professional specialists that are friendly and efficient, and are dedicated to partnering with salon owners to help them achieve their very best.
Four Seasons is proud to be the only employee owned company in the Indoor Tanning Industry. This means that Four Seasons' specialists and team members have the ability to share in our company's success. Throughout this paper, you will read and learn about a team of incredibly productive and highly motivated individuals that will settle for nothing less than …show more content…
excellence.
Product Information Four Seasons provides approximately 120,000 square feet of warehouse space in order to inventory the industry’s widest selection of products. This means products are available and ready to ship when an order is placed. Four Seasons take great pride in providing you with the most requested industry products. | • Lotions- Australian Gold, Swedish Beauty, Designer Skin, California Tan, Supre, Fiesta Sun, Protan, Synergy, Fiji Blend, Tan Incorporated, Norvell and many more. * Accessories and Apparel- Collections feature jewelry, sunglasses, beach gear, clothing, and more. Everything you need for add-on revenue items. Because only the best will do, Four Seasons offer designer or celebrity inspired pieces in our sunglasses and jewelry collections. Tanning lotion lines like Synergy Tan and Supre are on the scene with Swanky Girl tanks and Hippie Chick halter tops. * Bath, Body, and Spa- Four Seasons offer an impressive array of bath, body, and spa product lines. Twelve Palms, Creative Spa, and Lumiere Excel Light Therapie are just a few of the product collections you’ll find for health and beauty regiments. * Salon Supplies- The varieties of things you need to run an efficient salon are available and ready to ship. Salon décor, appointment books, eyewear and cleaning supplies are just a few of the supplemental items you’ll find at Four Seasons. * Lamps and Parts- The operating condition of your equipment is a very important factor in the success of your salon. That is why Four Seasons has factory-trained specialists that can provide a fast and know-ledge able response to your needs in order to get your equipment up and running in a minimum amount of time and expense. A simple phone call will get your parts on the way to your salon and in most cases; Four Seasons can walk you through installation. * Tanning Beds- Ergoline, the #1 supplier of professional salons worldwide, is famous for German engineering excellence, patented technologies and advanced comfort features that will keep even your most discriminating customers coming back for more. While Ergoline beds carry the deep appeal of luxury and elegance to sophisticated tanners, Soltron beds are downright saucy and will excite your clients with their fresh and colorful style. Rounding out our brand offerings, Sundash products appeal to active lifestyle tanners looking for tanning solutions of good value, high quality and dependability.Mission StatementFour Seasons was founded on an unwavering principle; give customers what they want and need to operate a successful, stress-free business. Four Seasons offers you a premium catalog filled with all the latest products, a 120,000 square foot warehouse, a knowledgeable and well-informed staff, innovative technology and the best customer service in the industry. We understand that to help you achieve your goals, we have to continually expand our resources.
SWOT * Strengths- Four Season is the only business of its type in the east coast region, giving them the advantage of sales compared to any other company in the area.
* Weaknesses- Four Seasons Sales and Service do not have any promotions or any type of sales towards the west coast. It’s very hard to meet their west coast customers and keep in touch with them like on the east coast. * Opportunities- Four Seasons gives your company the resources to grow and make money. Buying bulk products from the manufacturer, allows them to resale that product to the salons at a discounted price, which then gives the salon more profit when sold at MSRP. Four Seasons also has marketing strategies that they will help growth. They offer Four Seasons University which will lead you on the right track if you’re interested in opening a salon or expanding your current one. * Threats- On July 1, 2010 the government imposed a 10% tax on using any equipment that has UVA and UVB. The government is now also trying to implement a tanning ban on any under the age of 18 years old.Financial Snapshot of Four Seasons Sales and ServiceFour Seasons is a privately owned company, therefore it was impossible to find the financial data of this company.Between the economic downfall and with much legislation trying to make it harder for individuals to tan, my thoughts would be it is an industry losing money. Compared to many years past, attending tanning conventions I have noticed a smaller
participation unlike any others.Marketing Strategies * Place- Our primary distribution center is located in Paris, Tennessee. They receive their product from many different vendors, primarily delivered to via truck line carrier. Four Seasons have a smaller call center with some shipping capabilities in Greensboro, North Carolina. Four Seasons operates a third call center in Springfield, Illinois. * Price- Salon prices listed lamps range from $9.95-$27.00, Lotions range from $14-$130+, Acrylics range from $179-$2500. Four Seasons also offer a wide range of salon accessories, cleaner and add on sales items such as lip products, sunglasses and clothing. Price range varies based on product line, but between $0.99 cents and up. * Products- Four Seasons offers all major tanning lotion product lines including Australian Gold, California Tan, Designer Skin, Swedish Beauty, Performance Brands, Devoted Creations, Supre, Hempz, Body Drench, Norvell, Synergy Tan, Tan Inc, Mystic, and more. Four Seasons also offers a vast array of Sunless opportunities from Mystic, Norvell, and more, as well as, offer a selection of bath, body and personal care items. Four Seasons also offers apparel, jewelry, clothing, footwear, and more. Salon supplies such as signage, cleaner, towels, posters. * Promotions- Four Seasons considers their catalog the primary way to reach customers. Annually, Four Seasons produces a 220+ page color catalog that is shipped to thousands of salons across the country. Four Seasons also has several websites. Four Seasons also publishes advertisements in several industry trade magazines to reach salon owners. They also use email blasts on a regular basis (approximately 3-4 a month), in addition to emailed updates of promotions. Four Seasons produces two monthly newsletters. One is called Salon Cast that is sent out to all staff members and customers with new items, the other is for My Salon Site users that contains marketing and retail tips.SWOT of your SKAs * Strengths- I have been in the tanning field for more than ten years. I am knowledgeable about numerous products, and have made great monies in commissions when it comes to my sales. I can also explain the different types of tanning beds and inform the client on their expectations of results. * Weaknesses- Never working for Four Seasons in the past I would have lack of knowledge when it came to pricing the products, and the promotions offered. * Opportunities- I would find great benefit in working for this company, and the opportunity would allow me to learn the mechanics of tanning equipment. * Threats- this company is located 118 miles away, and would take 2 hours and 15 minutes of travel one way.RecommendationsI would find great satisfaction in working with this company upon everything I have found out working on this paper. I have great knowledge in many of their product lines, and have great customer service skills. Four Seasons also pays for individual insurance for their employees. Advancements are based on your dedication; what you put into the company is what you receive. The more customers that you help make sales, the more money you will make. This company has few management positions, but should one become available they do hire from within. However, financially working for this company may not add up to all positives. The government is trying to enforce many laws about tanning which is hurting the industry. The past years attendance to tanning conventions has been on the decline. It’s hard to determine what the future will hold. | • Accessories and Apparel
• Salon Supplies
• Lamps & Parts
• Tanning Beds |
Business Communications II
Business Evaluation Assignment
Four Seasons Sales and Service |
Welcome to Four Seasons Tanning, the quintessential consultant for today’s salon owner. From the hottest new arrivals in lotions, to the most advanced tanning beds on the market, Four Seasons gives you everything you need to run a successful salon, and for those thinking of opening a salon. Four Seasons Sales and Service is the one source solution. Saving time and stress by putting decades of experience to work to help your salon profit.
Four Seasons Sales and Service is a professional indoor tanning distributor with over twenty years of industry experience that was founded in 1983 by twin brothers, Ronnie and Johnny Allen. Ronnie’s wife owned a small beauty salon, and she decided to add tanning as an additional business. …show more content…
At that time, they were one of the few individuals in the area with any experience on tanning products and tanning equipment. The business started when Ronnie and Johnny worked on their own tanning beds and began to repair other salons in the area. Before long, they began carrying tanning products to help their clients achieve maximum tanning results, and teaching them how to properly take care of their skin while tanning. This was the largest and fastest growing part of the business. What began as a business promoting products and services out of the back of their truck rapidly grew into a large-scale warehouse operation that expanded to shipping nationwide.
Four Seasons Sales and Service also have proven management in distribution of and consultation on tanning products, parts, services, and marketing advantages, while also staying well equipped with first-class investigative, design, and problem solving skills.
The Allen brothers always reinvested in the company, and prided themselves on taking care of the heart of the business; their employees. Currently Four Seasons Sales and Service provide approximately two-hundred full time professional specialists that are friendly and efficient, and are dedicated to partnering with salon owners to help them achieve their very best.
Four Seasons is proud to be the only employee owned company in the Indoor Tanning Industry. This means that Four Seasons' specialists and team members have the ability to share in our company's success. Throughout this paper, you will read and learn about a team of incredibly productive and highly motivated individuals that will settle for nothing less than …show more content…
excellence.
Product Information Four Seasons provides approximately 120,000 square feet of warehouse space in order to inventory the industry’s widest selection of products. This means products are available and ready to ship when an order is placed. Four Seasons take great pride in providing you with the most requested industry products. | • Lotions- Australian Gold, Swedish Beauty, Designer Skin, California Tan, Supre, Fiesta Sun, Protan, Synergy, Fiji Blend, Tan Incorporated, Norvell and many more. * Accessories and Apparel- Collections feature jewelry, sunglasses, beach gear, clothing, and more. Everything you need for add-on revenue items. Because only the best will do, Four Seasons offer designer or celebrity inspired pieces in our sunglasses and jewelry collections. Tanning lotion lines like Synergy Tan and Supre are on the scene with Swanky Girl tanks and Hippie Chick halter tops. * Bath, Body, and Spa- Four Seasons offer an impressive array of bath, body, and spa product lines. Twelve Palms, Creative Spa, and Lumiere Excel Light Therapie are just a few of the product collections you’ll find for health and beauty regiments. * Salon Supplies- The varieties of things you need to run an efficient salon are available and ready to ship. Salon décor, appointment books, eyewear and cleaning supplies are just a few of the supplemental items you’ll find at Four Seasons. * Lamps and Parts- The operating condition of your equipment is a very important factor in the success of your salon. That is why Four Seasons has factory-trained specialists that can provide a fast and know-ledge able response to your needs in order to get your equipment up and running in a minimum amount of time and expense. A simple phone call will get your parts on the way to your salon and in most cases; Four Seasons can walk you through installation. * Tanning Beds- Ergoline, the #1 supplier of professional salons worldwide, is famous for German engineering excellence, patented technologies and advanced comfort features that will keep even your most discriminating customers coming back for more. While Ergoline beds carry the deep appeal of luxury and elegance to sophisticated tanners, Soltron beds are downright saucy and will excite your clients with their fresh and colorful style. Rounding out our brand offerings, Sundash products appeal to active lifestyle tanners looking for tanning solutions of good value, high quality and dependability.Mission StatementFour Seasons was founded on an unwavering principle; give customers what they want and need to operate a successful, stress-free business. Four Seasons offers you a premium catalog filled with all the latest products, a 120,000 square foot warehouse, a knowledgeable and well-informed staff, innovative technology and the best customer service in the industry. We understand that to help you achieve your goals, we have to continually expand our resources.
SWOT * Strengths- Four Season is the only business of its type in the east coast region, giving them the advantage of sales compared to any other company in the area.
* Weaknesses- Four Seasons Sales and Service do not have any promotions or any type of sales towards the west coast. It’s very hard to meet their west coast customers and keep in touch with them like on the east coast. * Opportunities- Four Seasons gives your company the resources to grow and make money. Buying bulk products from the manufacturer, allows them to resale that product to the salons at a discounted price, which then gives the salon more profit when sold at MSRP. Four Seasons also has marketing strategies that they will help growth. They offer Four Seasons University which will lead you on the right track if you’re interested in opening a salon or expanding your current one. * Threats- On July 1, 2010 the government imposed a 10% tax on using any equipment that has UVA and UVB. The government is now also trying to implement a tanning ban on any under the age of 18 years old.Financial Snapshot of Four Seasons Sales and ServiceFour Seasons is a privately owned company, therefore it was impossible to find the financial data of this company.Between the economic downfall and with much legislation trying to make it harder for individuals to tan, my thoughts would be it is an industry losing money. Compared to many years past, attending tanning conventions I have noticed a smaller
participation unlike any others.Marketing Strategies * Place- Our primary distribution center is located in Paris, Tennessee. They receive their product from many different vendors, primarily delivered to via truck line carrier. Four Seasons have a smaller call center with some shipping capabilities in Greensboro, North Carolina. Four Seasons operates a third call center in Springfield, Illinois. * Price- Salon prices listed lamps range from $9.95-$27.00, Lotions range from $14-$130+, Acrylics range from $179-$2500. Four Seasons also offer a wide range of salon accessories, cleaner and add on sales items such as lip products, sunglasses and clothing. Price range varies based on product line, but between $0.99 cents and up. * Products- Four Seasons offers all major tanning lotion product lines including Australian Gold, California Tan, Designer Skin, Swedish Beauty, Performance Brands, Devoted Creations, Supre, Hempz, Body Drench, Norvell, Synergy Tan, Tan Inc, Mystic, and more. Four Seasons also offers a vast array of Sunless opportunities from Mystic, Norvell, and more, as well as, offer a selection of bath, body and personal care items. Four Seasons also offers apparel, jewelry, clothing, footwear, and more. Salon supplies such as signage, cleaner, towels, posters. * Promotions- Four Seasons considers their catalog the primary way to reach customers. Annually, Four Seasons produces a 220+ page color catalog that is shipped to thousands of salons across the country. Four Seasons also has several websites. Four Seasons also publishes advertisements in several industry trade magazines to reach salon owners. They also use email blasts on a regular basis (approximately 3-4 a month), in addition to emailed updates of promotions. Four Seasons produces two monthly newsletters. One is called Salon Cast that is sent out to all staff members and customers with new items, the other is for My Salon Site users that contains marketing and retail tips.SWOT of your SKAs * Strengths- I have been in the tanning field for more than ten years. I am knowledgeable about numerous products, and have made great monies in commissions when it comes to my sales. I can also explain the different types of tanning beds and inform the client on their expectations of results. * Weaknesses- Never working for Four Seasons in the past I would have lack of knowledge when it came to pricing the products, and the promotions offered. * Opportunities- I would find great benefit in working for this company, and the opportunity would allow me to learn the mechanics of tanning equipment. * Threats- this company is located 118 miles away, and would take 2 hours and 15 minutes of travel one way.RecommendationsI would find great satisfaction in working with this company upon everything I have found out working on this paper. I have great knowledge in many of their product lines, and have great customer service skills. Four Seasons also pays for individual insurance for their employees. Advancements are based on your dedication; what you put into the company is what you receive. The more customers that you help make sales, the more money you will make. This company has few management positions, but should one become available they do hire from within. However, financially working for this company may not add up to all positives. The government is trying to enforce many laws about tanning which is hurting the industry. The past years attendance to tanning conventions has been on the decline. It’s hard to determine what the future will hold. | • Accessories and Apparel
• Salon Supplies
• Lamps & Parts
• Tanning Beds |
Business Communications II
Business Evaluation Assignment
Four Seasons Sales and Service |