Frame Sear Holding Co.: Increase Foot Traffic In Stores

Marketing Goal 1: Increase foot traffic in stores. Objective A1: Through the course of a five to ten-year time frame Sear Holding Co. will slowly begin to reinvest in smaller Sears and Kmart stores by installing better lighting, new shelving and updating product displays, this design should reposition merchandise to maximize sales.
Objective A2: Within a one to five-year time frame Sears Holding Co. will improve customer service through employee training and reduce turnover by offering better benefits and each store must hold between 70-80 full-time employees. 2. Marketing Goal 2: Increase online sales.
Objective B1: Through the Shop Your Way online service Sears Holding Co. will increase online sales by providing multiple delivery
DieHard is a premium brand for automotive batteries, it is designed to have “bigger plates, more acid and extra starting power,” (DieHard Legacy - Innovations, Milestones & Recognitions, n.d.). The brand has expanded to include medium priced, medium duty batteries as well as the premium prices, heavy duty line. It doesn’t produce batteries just for cars though, it also includes batteries for motorcycles, boats, golf carts, garden tractors and snowmobiles not to mention smaller batteries for tools and flashlights. DieHard has an innovative culture and continues to diversity by creating better products and expanding into new markets. Its “Power Ahead” slogan falls in line with their “most trusted” and “dependable” reputation. Sears Holding Co. continues to hold a strong partnership with the DieHard brand because of it reputation for
changed to a direct-sourcing model for their Kmart stores. This cut down the number of suppliers Kmart had and eliminated the middle-man so they could deal with the manufacturer directly. “Kmart has a number of low-cost sourcing relationships with manufacturers in China, India and Bangladesh, among others,” (Stevenson, 2015) This new method allows Kmart to keep prices low everyday of the year, a customer can walk into a Kmart store knowing they will will always find low prices. However, “the move to a low-pricing strategy required a complete overhaul of the supply chain process. With the focus on shifting a higher volume of fewer products, Kmart introduced a lean methodology which included processes like pick and pack, with reduced carton sizes and lowered shipping costs,” (Stevenson, 2015). In order for the transition to go smoothly Kmart used a Direct Sourcing System called “Core Solutions’ CBX software platform. The result was streamlined operations with reduced costs, tripled volumes and no need for staff increases,” (Stevenson,