Business Research Report
Business Research Report
Expanding into Online Sales
Assessment Code: RWT1
Student Name: Michael Koons, Jr
Student ID: 000300718
Date: July 17, 2013
Mentor Name: Jennifer Lane
Table of Contents Executive Summary...………….……………………………………..……………….3
Introduction………………………………………………………………………...….3
Research Findings……………………………………………………….…………….3
Online Selling Advantage and Disadvantages.………………………………..3
Online Sales Impact.……………..……………………………………………4
Marketing with Trial and Error……………...………………………………..4
Recommendations………………………….………………………………………..,.5
Conclusion……………………………………………..……………………………..5
References……………………………………….…….……………………..6
Executive Summary
This report was designed to analyze Company A’s decision to expand into online sales. Company A is a well-known and respected company within the retail business and community. As for any business, one will look for new ways to increase their companies net worth. Out of all the individuals in the world that are online, close to 85% of them shop online. If you are only able to tap in to a small population with a brick and mortar it would make sense to get your company online and be available to billions. Since Company A is already established with a name brand breaking into the online market will be seamless. With the advancements in technology and the probable increase in foot traffic to your online store can lead to increase in company growth. Creating an effective marketing plan that targets the busy everyday family for fast and easy shopping capabilities online will be one of the key success to Company A’s new venture. Marketing Company A’s products online to a global economy has the potential to maximize Company A’s potential profits and reach a new audience of consumers.
Introduction
Task Instructions: Your company has recently decided to expand into online sales. The company wishes to continue to sell its products in retail
Expanding into Online Sales
Assessment Code: RWT1
Student Name: Michael Koons, Jr
Student ID: 000300718
Date: July 17, 2013
Mentor Name: Jennifer Lane
Table of Contents Executive Summary...………….……………………………………..……………….3
Introduction………………………………………………………………………...….3
Research Findings……………………………………………………….…………….3
Online Selling Advantage and Disadvantages.………………………………..3
Online Sales Impact.……………..……………………………………………4
Marketing with Trial and Error……………...………………………………..4
Recommendations………………………….………………………………………..,.5
Conclusion……………………………………………..……………………………..5
References……………………………………….…….……………………..6
Executive Summary
This report was designed to analyze Company A’s decision to expand into online sales. Company A is a well-known and respected company within the retail business and community. As for any business, one will look for new ways to increase their companies net worth. Out of all the individuals in the world that are online, close to 85% of them shop online. If you are only able to tap in to a small population with a brick and mortar it would make sense to get your company online and be available to billions. Since Company A is already established with a name brand breaking into the online market will be seamless. With the advancements in technology and the probable increase in foot traffic to your online store can lead to increase in company growth. Creating an effective marketing plan that targets the busy everyday family for fast and easy shopping capabilities online will be one of the key success to Company A’s new venture. Marketing Company A’s products online to a global economy has the potential to maximize Company A’s potential profits and reach a new audience of consumers.
Introduction
Task Instructions: Your company has recently decided to expand into online sales. The company wishes to continue to sell its products in retail
References: Centauria.com. 2000. Online Business Basics — Benefits of Going Online. [online] Available at: http://www.centauria.com/online-business-advantages.html [Accessed: 7 Jul 2013]. Nytimes.com. 2013. Log In - The New York Times. [online] Available at: http://www.nytimes.com/2012/07/05/business/retailers-lure-online-shoppers-offline.html?_r=1& [Accessed: 7 Jul 2013]. Deloitte.com. 2013. Untitled. [online] Available at: http://www.deloitte.com/assets [Accessed: 5 Jul 2013]. The Economist. 2013. Clicks and bricks. [online] Available at: http://www.economist.com/node/21548241 [Accessed: 6 Jul 2013]. Adrean Overholser (2012) Successful Internet Marketing Begin With Goals. [online] Available: http://www.web-savvy-marketing.com/2011/01/successful-internet-marketing- campaigns-begin-with-goals/ [Accessed: 9 Jul 2013]. Erin Lancaster (2012) Marketing Made Easy. [online] Available at: http://www.smallbusiness.com/ [Accessed: 6 Jul 2013]. Jeremy Quicke (2011) Brick and iMoto. [online] Available at: http://www.quickstep.org [Accessed: 3 Jul 2013]. Jack Lertz (2012) Brace for Impact. [online] Available at: http://www.entrepreneur.com/article/103329 [Accessed: 2 Jul 2013].