Business Research - Rwt-1

Business Research Report

E-Commerce: The future of ABC Corporation.

A look into the features, advantages, and benefits of entering

the online sales arena in today’s retail market.

October 2012

Assessment Code: RWT1

Date: October 21, 2012

Table of Contents

Cover page…………….……………………………………………………………….….1

Table of contents……………………………………………………………………….….2

Executive Summary…………………………………………………………………….…3

Introduction…………………………………………………………………………….….4

Advantages and Disadvantages…………………………………………………………………………….5-6

Potential for Impact...………………………………………………………………….....7-9

Requirements……....………………………………………………………………....…..9-10

Recommendation…………………………………………………………………………11

Conclusion………………………………………………………………………………..12

References……………………………………………………………………………..…13

Executive Summary

ABC Corporation is a retail establishment that has attained a stronghold in the United States through brick and mortar stores. Desiring to increase revenue and broaden its customer base, ABC is currently entertaining the idea of entering the online sales arena. Allison Enright, (2012) Editor of Internetretailer.com, states that,” U.S. e-commerce sales accounted 5.1% of total retail spending, according to an estimate released last month by the U.S. Department of Commerce. It is the first time that e-commerce as a percentage of total retail spending has topped 5%.” These figures suggest ABC’s desire to break into online markets is both timely and fiscally sound.

With ever increasing demands on time, today’s consumer is focused on maximizing efforts in the most efficient way. Convenience is the primary motivation for online shoppers according to Bernadette Tracy (2000) from MediaLife Magazine. Price is a secondary concern. By entering into the online market ABC Corporation will be better able to meet the ever changing needs of their already established customer base as well as seeking

References: Alan Morris (2012) Multichannel Retailing - Its here to stay. Retrieved from: http://www.fibre2fashion.com/industry-article/31/3067/multichannel-retailing-its-here-to-stay1.asp Allison Enright (2012) Online sales surpass 5% of U.S Arnold Anderson (2012) The Disadvantages of Doing Business on the Internet. Retrieved from :http://smallbusiness.chron.com/disadvantages-doing-business-internet-4061.html Bernadette Tracy (2000) People shop online for convenience, not for price Peter Klein (2012) Do Not Buy the Do Not Track Hype. Retrieved from: http://www.digiday.com/brands/do-not-buy-the-do-not-track-hype/ Tommy Griffith (2012) SEO Perspective: Twitter and Facebook 's Impact on Search Rankings