Research Report Online Shopping & Customer's Satisfaction

Online Shopping and Customer’s Satisfaction

Online Shopping and Customer’s Satisfaction
Course Title: Business Research Methodology
Course Code # MGT-407

Prepared By:
Md. Ruhul Amin
Serial: 94
Section: A
Batch: 17th

Prepared for:
Dr. Muhammad Shariat Ullah
Assistant Professor
Department of Management
University of Dhaka

Date of Submission: October 30, 2014.

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Letter of Transmittal
To,
Muhammad Shariat Ullah
Assistant Professor
Department of Management
University of Dhaka
Subject: Submission of Research Report.
Dear Sir,
Here is the research report on “Online Shopping & Customer‟s Satisfaction” as per your direction. I feel immense interest at preparing this report. This report has given me the opportunity to practically work on research report.
When you are going to read the proposal, undoubtedly you will be pleased to see that all parts of report are clearly described and pointed out. The simple explanation is that this is one of those instances in which all the pertinent data lead down to simplification. I have tried my best to follow the guidelines prescribed by you.
I am very much grateful to you that you have given me the opportunity to prepare this research report and hope that this report will meet the standard of your judgment.

Sincerely yours,

Md. Ruhul Amin

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Acknowledgements
The supreme power almighty „Allah‟ made it possible for me to study and write this thesis.
I am very much indebted to Dr. Md. Shariat Ullah, the supervisor of my research work for his continuous support and guidance. His valuable suggestions gave me the strength to complete my project.
I owe my deepest gratitude to my friends and respondents who gave their valuable time to help me response many questions.
I would like to dedicate this project to my friends and family members who have given me the strength to prepare this research.

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Table of contents
Chapter
Chapter 1: Introduction

Chapter 2: Literature
Review
Chapter 3: Results &
Analysis
Chapter 4: Conclusion
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References: Aindrila Biswas, J. A. (June 2014). Leveraging Factors for Online Shopping- A Study in an Emerging Economy A. Vellido, P. J. (2000). Quantitative characterization and prediction of on-line purchasing behavior: A latent variable approach Bélanger, L. C. (2005). A conjoint analysis of online consumer satisfaction. Journal of Electronic Commerce Research, vol Canavan, O. H. (2007). The use of the internet as a marketing channel for Irish speciality food Gay, R. C. (2007). Online Marketing: a customer-led approach. . New York : Oxford University Press. Hsuehen. (2006). An empirical study of web site quality, customer value, and customer satisfaction based on e-shop Jayawardhena, C. W. (2007). Consumers online intentions, orientations and segmentation. Johnstone, P. (1999). Financial Crime: Prevention and Regulation in the Intangible Environment Kabir, M. R. (July 2013). Factors Influencing the Usage of Mobile Banking: Incident from a Developing Country K. A. Saeed, Y. H. (2003.). Toward an integrative framework for online consumer behavior research: a meta-analysis approach Karim, R. A. (Jul. - Aug. 2013). Customer Satisfaction in Online Shopping: a study into the reasons for motivations and inhibitions Karim, R. A. (Jul. - Aug. 2013). Customer Satisfaction in Online Shopping: a study into the reasons for motivations and inhibitions Karim, R. A. (Jul. - Aug. 2013). Customer Satisfaction in Online Shopping: a study into the reasons for motivations and inhibitions Karim, R. A. (Jul. - Aug. 2013). Customer Satisfaction in Online Shopping: a study into the reasons for motivations and inhibitions Keeney, R. L. (1999). The value of Internet commerce to the customer. Management Science, vol Lee, J. B. (1995.). InterShop: enhancing the vendor/customer dialectic in electronic shopping, Liu, X. H. (2008). An empirical study of online shopping customer satisfaction in China: a holistic perspective Lutz, R. J. (1981). Contemporary Perspectives in Consumer Research. Ken Pub. Co. McCord, K. M. (2002). Third party assurances: mapping the road to trust in eretailing. McQuarrie, E. F. (2008). Customer Visits: Building a Better Market Focus. N. Tamimi, R. S. (2005.). What do online customers value?” Quality Progress , vol. 38. pp. P. Kotler, M. H. (2001). Marketing Management, Pearson Education Canada,. P. Kotler, M. H. (2001). Marketing Management, Pearson Education Canada,. R. E. Goldsmith, E. B. (2001). Characterizing online buyers: who goes with the flow? Quarterly Journal of Electronic Commerce, vol Reibstein, D. J. (2002). What attracts customers to online stores, and what keeps them coming back? Journal of the academy of Marketing Science, vol Reibstein, D. J. (2002). What attracts customers to online stores, and what keeps them coming back? Journal of the academy of Marketing Science, vol Reif, T. D. (2004.). Factors Influencing Consumers€™ Factors Influencing Consumers ECommerce Commodity Purchases Commerce Commodity Purchases. Information Technology, Learning, and Performance Journal, vol S. J. Arnold, J. H. (1996). Organizational legitimacy and retail store patronage. Journal of Business Research, vol Sorce, P. P. (2005). Attitude and age differences in online buying. International Journal of Retail & Distribution Management 33(2), 122-132. Taweerat Jiradilok, S. M. (February 2014). The Impact of Customer Satisfaction on Online Purchasing: A Case Study Analysis in Thailand W. Rodgers, S. N. (2005). The moderating effect of online experience on the antecedents and consequences of online satisfaction Weinberg, B. D. (2000). Don‟t keep your Internet customers waiting too long at the (virtual) front door Zhang, N. L. (2002). CONSUMER ONLINE SHOPPING ATTITUDES AND BEHAVIOR: AN ASSESSMENT OF RESEARCH