The relationship between the social environment and the strategy of an organisation
The relationship between the social environment and the strategy of an organization
Introduction
Social environment factors greatly affect company’s strategies and shape the way the company treats customers. There are four factors influencing on consumer behavior – social, cultural, personal and psychological factors (MBA Notes World 2013). In this writing, the author has selected Marks & Spencer (M&S), one of the UK’s leading retailers as a result of its reputation for product variety and quality from apparels and home products to food and financial services. M&S has grown from a single market shop to become a big international multi-channel retailer in diverse locations across the world. The company provides well-selected materials for its various products to guarantee that it can serve all customers’ needs. In a dynamic world, retail organisations are required to create ability to meet several customer expectations. As customers are more knowledgeable, sophisticated and more demanding, the retail businesses must monitor and know how to approach and provide their products and services to serve the customer needs. M&S seems to be a brand which has become a part of the British ways of life because of its wide ranges of products with over 120 years of successful brand. The relationship between social environment impacts and the M&S’ strategies will be focused in terms of corporate environmental responsibility.
Environmental Impact
During the past few decades, there is unintended ecological deterioration, which includes global warning, ozone depletion and industrial accidents (1995, cited in Paulraj 2008). Accordingly, in the last two decades the public have placed an importance on environmental issue substantially. Klassen and Whybark (1999, cited in Paulraj 2008) point out that consumers obviously have become more aware of environmental sides, and they are demanding the business communities to take appropriate action in order to preserve and sustain the
Introduction
Social environment factors greatly affect company’s strategies and shape the way the company treats customers. There are four factors influencing on consumer behavior – social, cultural, personal and psychological factors (MBA Notes World 2013). In this writing, the author has selected Marks & Spencer (M&S), one of the UK’s leading retailers as a result of its reputation for product variety and quality from apparels and home products to food and financial services. M&S has grown from a single market shop to become a big international multi-channel retailer in diverse locations across the world. The company provides well-selected materials for its various products to guarantee that it can serve all customers’ needs. In a dynamic world, retail organisations are required to create ability to meet several customer expectations. As customers are more knowledgeable, sophisticated and more demanding, the retail businesses must monitor and know how to approach and provide their products and services to serve the customer needs. M&S seems to be a brand which has become a part of the British ways of life because of its wide ranges of products with over 120 years of successful brand. The relationship between social environment impacts and the M&S’ strategies will be focused in terms of corporate environmental responsibility.
Environmental Impact
During the past few decades, there is unintended ecological deterioration, which includes global warning, ozone depletion and industrial accidents (1995, cited in Paulraj 2008). Accordingly, in the last two decades the public have placed an importance on environmental issue substantially. Klassen and Whybark (1999, cited in Paulraj 2008) point out that consumers obviously have become more aware of environmental sides, and they are demanding the business communities to take appropriate action in order to preserve and sustain the
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