Apple Inc
Adrian Johnson, Melissa Lawrence,
Justin Littledike, Beth Martineau, and
Matt Meservy
David F. Coelho
Management 3500-001
July 22, 2008
Apple Inc.
Beginning in 1976, but really exploding over the last decade, Apple Inc. has become a well-respected, well recognized, and profitable company. By looking at the many facets of the company we are able to see what made this a competitive, successful, and thriving company today. According to Apple’s mission statement, “Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.” This mission statement clearly shows that this is a company that wants to grow and compete in this technological market.
Steven Jobs and Steve Wozniak founded the Apple Company in 1976. The company went through a series of successes and failures. Steve Jobs was pushed out of the company in 1985 then returned in 1997; with his return Apple really started to kick it into gear and take off. Stocks raised, products were made and the company overall became a success. This success has come to Apple with its continued innovation by manufacturing and selling all kinds of consumer electronic devices. Early on Apple Company only sold computers. In 2001 it changed its name from Apple Company to Apple Inc. and expanded the size of its products. Today Apple Inc. has a full series of computers, phones, portable media players, software and more. This change shows the innovation that this company possesses in looking to the future and trying to curb what the consumers will buy. Then came the development of the iTunes system, which made music, television, movies, music videos, radio, books, and games readily available for
Justin Littledike, Beth Martineau, and
Matt Meservy
David F. Coelho
Management 3500-001
July 22, 2008
Apple Inc.
Beginning in 1976, but really exploding over the last decade, Apple Inc. has become a well-respected, well recognized, and profitable company. By looking at the many facets of the company we are able to see what made this a competitive, successful, and thriving company today. According to Apple’s mission statement, “Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.” This mission statement clearly shows that this is a company that wants to grow and compete in this technological market.
Steven Jobs and Steve Wozniak founded the Apple Company in 1976. The company went through a series of successes and failures. Steve Jobs was pushed out of the company in 1985 then returned in 1997; with his return Apple really started to kick it into gear and take off. Stocks raised, products were made and the company overall became a success. This success has come to Apple with its continued innovation by manufacturing and selling all kinds of consumer electronic devices. Early on Apple Company only sold computers. In 2001 it changed its name from Apple Company to Apple Inc. and expanded the size of its products. Today Apple Inc. has a full series of computers, phones, portable media players, software and more. This change shows the innovation that this company possesses in looking to the future and trying to curb what the consumers will buy. Then came the development of the iTunes system, which made music, television, movies, music videos, radio, books, and games readily available for