Franchise of Subway

1- Introduction 4

1-1 Over View of Subway 4

1-2 Franchise in Subway 6

1-3 Subway Mission 6

1-4 Subway Core Value 6

2- Organization Structure 7

2-1 Shareholders 7

2-2 Management Team 7

2-3 Employees 7

3- Markweting Strategy 7

3-1 Target Market 8

3-2 Market Size 8

3-2 Market Growth 10

3-4 Competition 10

3-5 SWOT Analysis 13

3-6 Market Mix Program 15

3-6-1 Product Strategy 16

3-6-2 Pricing Strategy 17

3-6-3 Place Strategy 18

3-6-4 Promotion Strategy 18

3-6-5 Sales Promotion 19

4- Financial Statement 21

4-1 Sales Prediction 21

4-1-1 Operating Hours 21

4-1-2 Sales Per Hour 21

4-1-3 Average Selling Price 22

4-1-4 Methods of sells and Purchase 23

4-1-5 Salaries 24

4-1-6 Cost Of goods Manufacture 25

4-1-7 Costs 26

4-1-8 Tax Policy 27

4-1-9 Break Even Point Analysis 27

4-2 Initial Investment 29

4-3 Sales Forecast 30

4-4 Depreciation 31

4-5 Operating Cash Flow 31

4-6 Cost Of Capital 31

4-7 Evaluation Techniques 33

References 34

Appendix A 35

Appendix B 36

Appendix C 37

Appendix D 38

Introduction

In recent years, Subway may best be known for the advertising face of Subway who lost a great deal of weight, it is said, by eating healthy at Subway Sandwich Shops. In fact, Subway has now teamed up with the government to fight childhood obesity, opening

References: Mohammad Ghazi Ghazvini (MR081167) Amir Afshin (MR091093) Hamed Mehrzadi (MR091118) Feng Jiazhen (MR081196) Zhou Xing (MR091094) Subway Franchising