Preview

franchise vs business opportunity

Powerful Essays
Open Document
Open Document
1748 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
franchise vs business opportunity
Is it better to buy a franchise than starting your own business?

2013/12/15

Going into business is a big decision for many aspiring entrepreneurs. One way is to start a business from scratch; the other way is to buy a franchise with a well-known brand name. Each one of these alternatives has its cons and pros. When the choice has been made the next question becomes what kind of business to choose (Ralph, 2013). There are so many different options to choose from today that it can be difficult to figure out what path is best to follow. Once an individual has decided what is best for them, it is important to know the differences between franchises and business opportunities. In the long run they are fairly similar but there are a few distinct differences. In this essay I will state why buying a franchise is usually more successful than starting an own business.
One of the key points in opening a franchise is that it already has from the beginning a famous brand and well-organized operating system. For example, a Big Mac in Stockholm will be just as well recognized in New York and it is essential that the Big Mac for instance, is exactly the same everywhere in the world. A franchise system therefore makes a rigorous effort to ensure that every operator is doing things the same and every division is supporting the brand as well as reinforcing the brand. However, if the franchisor or another franchisee makes a mistake, it could affect all of the other franchisors, which did not have anything to do with that particular mistake (Ralph, 2013).

A franchise has the advantage of always getting support throughout the entire possession of the business. This means getting support programs that involve dedicated support from personnel whom specialize in marketing, staff training, technology and virtually any other aspect of ongoing operations. As mentioned above, when having a franchise you get a lot of support not only from the



References: Elgin. J. (2013). Buying a Franchise Versus a Business Opportunity. Entrepreneur. http://www.entrepreneur.com/article/181212 Gold. P. (2013). What 's Included In the UFOC? Portsmouth, NH. Franchise Solutions, Inc. http://www.franchisesolutions.com/franchise-business-planning/whats-included-in-the-ufoc.cfm Sandeep. K. (July 15 2011). What 's The Difference Between A Business Opportunity And A Franchise? USA. Open forum. https://www.openforum.com/articles/whats-the-difference-between-a-business-opportunity-and-a-franchise/ Massetti. R. (September 19, 2013). Independent business or franchise? How to decide. The franchise builders. http://www.thefranchisebuilders.com/category/franchiseprimers/page/5/ Kroeker. C. (2013). http://www.bizbuysell.com Lutz. A. (August 6, 2013.) How much it costs to operate a restaurant. NYC. Business insider. http://www.businessinsider.com/mcdonalds-franchise-owners-hold-meeting-2013-8 Franchise costs, what is required? UPS USA. http://www.theupsstorefranchise.com/ups-franchise-information-FAQ 53 Century Blvd, Suite 250 Nashville, TN 37214 Toll Free in US. NFIB. http://www.nfib.com/business-resources/business-resources-item?cmsid=51064 Vinson. R. Nevada. Vinson Franchise Law Firm. http://franchiselaw.net/startups/usfranchiselawbasics.html

You May Also Find These Documents Helpful

  • Powerful Essays

    Rwt1 Bussiness Research

    • 2642 Words
    • 11 Pages

    Ballew, J. (2011, June 24). The top 7 disadvantages to buying a franchise. Retrieved from Bright hub: www.brighthub.com/office/entrepenuers/articles/38973.aspx Caplan, S. (1999). High Profit Financial Management for your small business. Chicago: Dearborn Financial Publishing,Inc. CMC, J. D. (1999). Marketing for the home based business. Holbrook: Adams media Corp. Cohan, P. S. (1957). Hungary start up strategy. Sanfransisco: Berrett-Koehleger. Golden, S. L. (1997). Secrets of Sucesssful Grantsmanship a Guerrilla guide to raising money. Jossey-Bass. Lacy, H. R. (2001). Financing your Business. Deerfield Beach: Made E-Z Products Inc. Ostrowski, S. (2012, April). Smart Business Cleveland. How to grow your business using market research , p. 1. PH.D., D. K. (1994). Avoiding mistakes in your small business profiting from the experiences of others. Crisp Publications. Rice, C. S. (1990). Trategic Planning for the small business. Holbrook: Bob Adams,Inc. Scott, C. (2011). The benefits of market research. Retrieved from Ezine Articles: http://EzineArticles.com/?export=Colin_Scott…

    • 2642 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Franchise.org,. (2010). What are the advantages and disadvantages of owning a franchise | International Franchise Association. Retrieved 24 March 2015, from http://www.franchise.org/what-are-the-advantages-and-disadvantages-of-owning-a-franchise…

    • 988 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Mrkg 1311 Chapter 12

    • 490 Words
    • 2 Pages

    When you buy a franchise, you are buying an established concept that has been successful. Statistics show that franchisees stand a much better chance of success than people who start independent businesses; independent businesses stand a 70 to 80 percent chance of NOT surviving the first…

    • 490 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    rastaurant

    • 2539 Words
    • 11 Pages

    Opening a franchise company has its joys and perils. While the built-in brand recognition is a big plus for a start-up, that brand has not reached the level of some of the largest fast food chains. The franchise brand may not provide the level of support expected from a larger franchise chain. With that said, the combined management experience, and synergy between the goals of the franchisor and the company's goals will lead to the long-term success of our franchise.…

    • 2539 Words
    • 11 Pages
    Good Essays
  • Good Essays

    There are advantages and challenges to nearly every business type. The key is to understand what they are and the impact they will have on the business before becoming a business owner. “The challenges of owning a franchisee often have to do with unreasonable expectations - you're not your own boss, the brand is your boss. Richman,” (2008). Brand standards reach every part of the business, from uniforms and how they are worn to what types of coupons the business can and cannot use. Franchisee inconsistency defeats the purpose of a franchise, thus emphasizing the importance of following brand standards. Franchise agreements may dictate locations, vendors, and options of operation. Many franchisors expect their franchisees to buy supplies only from their approved list of vendors. This limits the flexibility of a business owner, especially when these suppliers’ costs are much higher, and it cuts into profits. Another thing to watch out for in a franchise system is requirement by franchisor for royalty payments and marketing fees that affect profit. Still another concern is relying too heavily on the parent company's services. You are one of many and the success or failure of your store is completely up to you. Know what services are guaranteed from the franchisor and be…

    • 662 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Root, G., III. (n.d.). What are the pros & cons of franchising? Retrieved February 24, 2015, from http://smallbusiness.chron.com/pros-cons-franchising-181.html…

    • 1760 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Wahoo: Franchisees

    • 354 Words
    • 2 Pages

    Franchisees also have less cost. Franchisees benefit from national and regional advertising put in place by the franchiser. They can also benefit by buying more than one franchisee and receiving discounts on fees.…

    • 354 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    accounting stystem

    • 1709 Words
    • 7 Pages

    Advantages - a franchise provides a established product or service which may already enjoy widespread brand-name recognition. This gives the franchisee the benefits of a pre-sold customer base which would ordinarily takes years to establish.…

    • 1709 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Chipotle Mexican Grill

    • 3854 Words
    • 16 Pages

    Chartered Management Institute. (2005, October 01). Franchising your business. Retrieved March 28, 2008, from Small Business Checklist: http://goliath.ecnext.com/coms2/gi_0199-5231223/Franchising-your-business-Checklist-144.html…

    • 3854 Words
    • 16 Pages
    Powerful Essays
  • Better Essays

    The franchisee/ franchiser relationship has its benefits, but also one major downside which can cause conflicts and controversies. “At the heart of the franchise agreement is the desire by two parties to make money while avoiding risk” (Schlosser 94). In starting your own business, there is a huge financial risk. Even if you have an amazing idea it takes a lot of well managed money. Becoming a franchisee, though, while still costing a good amount of money, the risk is considerably smaller because the name, advertising and product is already out there. “One provides a brand name, a business plan, expertise, access to equipment and supplies. The other puts up the money and does the work” (Schlosser 94). Franchising makes it easier for companies to expand their market and profit from that. “The relationship has built-in tensions. The franchisor gives up some control while not wholly owning each operation; the franchisee sacrifices a great deal of independence by having to obey the companies rules” (Schlosser 94). When putting that amount of money and work…

    • 954 Words
    • 4 Pages
    Better Essays
  • Better Essays

    Franchise -- A franchise is a legal agreement that allows one organization with a product, idea, name or trademark to grant certain rights and information about operating a business to an independent business owner. In return, the business owner (franchisee) pays a fee and royalties to the franchisee. (www.franchiseexpo.com[->5])…

    • 1149 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Abortion John T. Noonan

    • 1166 Words
    • 5 Pages

    John T. Noonan makes the argument that the jump in probability for a fetus' coming to term, at a specific point in the development of the fetus, has an important implication for the humanity (personhood) of the fetus. He bases this argument on the reasoning that "life itself is a matter of probabilities, and most moral reasoning is an estimate of probabilities." He goes on to state that his argument in which a fetus has an implication for the humanity of the fetus is strictly an "appeal to probabilities that actually exist." To demonstrate his point concerning probabilities he uses an analogy. The analogy he uses is of a man who shoots into the bushes because of movement in the bushes. If the chances of this movement in the bushes being a man were 200 million to one, then no one would think anything of him firing away into the bushes. However, if the chances are 4 out of 5 that the movement is a man, then you would not be justified in firing into the bushes. He uses this analogy to relate it to the development of a baby. When a male ejaculates he emits about 200 million spermatozoa. Of these 200 million, only one single spermatozoon has a chance to develop into a zygote. Noonan says that therefore, if one spermatozoon is destroyed than you're only destroying a being that had a one in 200 million chance of ever developing into a reasoning being. This would be similar to the case of shooting into the bushes when there is a one in 200 million chance that the movement is that of a man. On the other hand, if a fetus is destroyed, then you're terminating a being that had "an 80 percent chance of developing further into a baby outside the womb who, in time, would reason." This would be similar to shooting into the bushes when the movement has a 4 out of 5 chance of being that of a man. The probability of the baby becoming a full being of reason drastically changes from a single spermatozoon (1 in 200 million) to a fetus (4 out of 5). This probability change…

    • 1166 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Ideal Capstone Project

    • 1323 Words
    • 6 Pages

    Franchises have a business model created, and sometimes it is easier to open a business that it is already in the market. By learning how to open and run a franchise will teach me essential skills that will help to later create my own brand and my own franchise. I will choose to open a franchise related to the type of business that fills my interests. In some cases, franchises have a higher rate of success than start-up businesses and some of them cost less than startups. Franchises offer pre-opening support and ongoing support. I believe I will learn a lot about the businesses environment by doing a Capstone project in this…

    • 1323 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Women in 1900s

    • 390 Words
    • 2 Pages

    Franchising is the practice of using another firm's successful business model. Franchise company offers similar products or services in many locations. The place of service has to bear the franchisor's signs, logos and trademark in a prominent place and the uniforms worn by the staff of the franchisee have to be of a particular design and color.…

    • 390 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    I am seeking a Master degree in Clinical Mental Health Counseling-Military Families and Culture (MSCMHCMFCP) at Walden University Online program.…

    • 1132 Words
    • 5 Pages
    Powerful Essays