The movie starts with the story of a politician in North Carolina who crossed the powerful hog industry. The industry targeted freshman state legislator Cindy Watson, a conservative Republican who had helped to curb the rapid growth of the hog industry so that environmental concerns about hog-waste disposal could be addressed. When Watson was up for re-election, the hog industry, under the guise of a group called "Farmers for Fairness," launched a huge advertising campaign against her. She didn't have the money to answer. Though the ads were obviously political in nature and aimed directly at Watson, they were completely legal and unregulated by any campaign finance law because they carefully avoided directly asking the public to vote against her. This is a prime example of how corporations use legal trickery to get what they want. However, at the core, it really is politics.
But what are the implications for "free" speech when huge corporations attempt to influence the debate not by simply buying media time, but by buying the media itself? The movie looks at what happened when the big media companies set out to get Congress to enact the Telecommunications Act of