Frog's Leap Winery Case Analysis

The wine industry is a very competitive industry, with no precise market leader making the future of a business’ success or failure uncertain. The case states, “Napa Valley was a prominent American Viticultural Area (AVA) in California’s North Coast wine-producing region, which encompassed Lake, Napa, Mendocino, and Sonoma counties” (C-392). The number of wineries continually grew throughout the years increasing competition. Altogether this is a highly saturated market with over 3,300+ wineries in California alone. Among these wineries, the case mentions a few of Frog’s Leap Winery’s competitors, including: Jackson, Family Wines, Spring Mountain, Turley Wine Cellars, and Tres Sabores. This highly competitive industry is also mature, leaving