Fuji Film vs. Kodak Film
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Contents
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Solutions
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Choice
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A. B. C. D. E. F. G. H. I.
Introduction : theme Background Problem Solutions Choice Outcome Imagine Implications Conclusion : importance
Outcome
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Imagine
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Theme
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Problem
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Dispute!
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Q1. State sovereignty(state interest) vs. Free trade
Q2. WTO
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Brands
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► A front runner ► Film technology : Advantage of technology ► Economy of scale : Productivity ► Global network : Large portion of market share ► Strong brand equity : brand awareness ▶ Product credibility ► ► ► ► A late starter Bearish brand awareness New digital technology : New market creation Low price & High quality
Outcome
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Imagine
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States
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TheTheAntitrust and Trade Framework US Clinton Administration Systempresident’s primary vehicle The of antitrust regulation in laws 1994 midterm elections for negotiating and implementing the Sherman Act(1890) international trade policy The Clayton Act(1914)
The Eastman Kodak Company of Rochester, New York
Problem
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Solutions
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The Rochester, New Yorkbased firm was the 247th largest company in the world with sales in 1995 of over $14.9 billion. It had 70 percent of the US market and 36 percent of the global market in color film. Over the years, the company had spent tens of millions of dollars on a “warm and fuzzy” advertising campaign promoting that special “Kodak moment”.
The Office of the United States The Celler-Kefauver Act(1950) Trade Representative (USTR) North American Free
Trade trade advocate Free Agreement (NAFTA) A cabinet-level
Theme
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Background
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Contents
Problem
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Solutions
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Choice
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A. B. C. D. E. F. G. H. I.
Introduction : theme Background Problem Solutions Choice Outcome Imagine Implications Conclusion : importance
Outcome
Scene #7.
Imagine
Scene #0.
Theme
Scene #2.
Background
Scene #3.
Problem
Scene #4.
Dispute!
Solutions
Scene #5.
Choice
Scene #6.
Outcome
Scene #7.
Q1. State sovereignty(state interest) vs. Free trade
Q2. WTO
Imagine
Scene #0.
Brands
Theme
Scene #2.
Background
Scene #3.
Problem
Scene #4.
Solutions
Scene #5.
Choice
Scene #6.
► A front runner ► Film technology : Advantage of technology ► Economy of scale : Productivity ► Global network : Large portion of market share ► Strong brand equity : brand awareness ▶ Product credibility ► ► ► ► A late starter Bearish brand awareness New digital technology : New market creation Low price & High quality
Outcome
Scene #7.
Imagine
Scene #0.
Theme
Scene #2.
States
Background
Scene #3.
TheTheAntitrust and Trade Framework US Clinton Administration Systempresident’s primary vehicle The of antitrust regulation in laws 1994 midterm elections for negotiating and implementing the Sherman Act(1890) international trade policy The Clayton Act(1914)
The Eastman Kodak Company of Rochester, New York
Problem
Scene #4.
Solutions
Scene #5.
The Rochester, New Yorkbased firm was the 247th largest company in the world with sales in 1995 of over $14.9 billion. It had 70 percent of the US market and 36 percent of the global market in color film. Over the years, the company had spent tens of millions of dollars on a “warm and fuzzy” advertising campaign promoting that special “Kodak moment”.
The Office of the United States The Celler-Kefauver Act(1950) Trade Representative (USTR) North American Free
Trade trade advocate Free Agreement (NAFTA) A cabinet-level