Preview

Future Marketing Concept

Powerful Essays
Open Document
Open Document
1039 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Future Marketing Concept
Introduction

In the changing world marketing is becoming more challenging and marketers are striving to find out new ways to keep pace with the more demanding markets. Future marketing will lead by the big ideas and innovations. Consumer will become knowledgeable about the products and their rights. It will change the consumer behavior and their patterns of consumption. Thousands of researches are conducting by marketing researchers to predict future market and develop the new ways of marketing. In this assignment we tried to forecast the future marketing strategies and few ideas based on our perception.

Intelligent and Communicating Packaging

Most important tasks of packages will be protection of the product and maintenance of the packed contents and as a marketing aid. In the future, advances in packaging technology will enable packages to perform new, more advanced task. The package can be actively improving the product quality,

Intelligent package will able to give information about the product quality directly, but also on the requirements of product quality; the package integrity and its head space gases and the storage conditions of the package. Some intelligent packaging concepts, mainly time-temperature indicators, will be commercially available and their use will increase constantly. New concepts of package leak indicators and product freshness indicators will be patented and it can be expected that new commercially available products will be available in the future. It can also be expected that the development of these intelligent packaging systems will benefit from the developments in biotechnology, electronics and sensor technology.

Pull Promotion Mix Strategy

Now a day marketers can choose form two basic promotions mix strategies Push strategies and pull strategies. A push strategies involve pushing the products through distribution channels to final consumer but in future marketing the distribution channels like distributor,

You May Also Find These Documents Helpful

  • Good Essays

    Pallet and Correct Answer

    • 884 Words
    • 4 Pages

    The protection function of packaging is defined as those features that keep things in the outside environment such as oxygen, water, microorganisms, etc., from entering the…

    • 884 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Fifty-inch plasma TV, Xbox 360 game console, IPhone, the latest shoes, and the beer that your friends drink come in packaging, the thing that wraps up our food, our toys, and keeps our things looking good. Some packaging is used to lengthen the life of the food eaten, other forms are used to protect the product from the outside environment and the risk of contamination. Packaging is also used to inform the consumer about the product like giving instructions on how to use the product or the expiration date. The various types of packaging are also efficient…

    • 3542 Words
    • 15 Pages
    Powerful Essays
  • Best Essays

    Ginsters Report

    • 4217 Words
    • 17 Pages

    References: Accurate pack coding easy as a pie (2005). Packaging Magazine, 8 (1), pp.18-19. EBSCOhost [Online]. Available at http://web.ebscohost.com (Accessed:10 November 2010)…

    • 4217 Words
    • 17 Pages
    Best Essays
  • Powerful Essays

    Case Report5 Sealed Air

    • 1135 Words
    • 3 Pages

    The line of business in the protective packaging market was a successful one because of the increasing need to transport fragile products of different nature across vast geographical areas. Since it was…

    • 1135 Words
    • 3 Pages
    Powerful Essays
  • Best Essays

    Consulting Firm-Gen 480

    • 2777 Words
    • 12 Pages

    Transitional Life Care (TLC) Consulting Firm is the creation of Team B. This paper summarizes the type of consulting firm and the services TLC offers. Each team member’s roles in the firm and her duties and responsibilities are described. In addition, a detailed analysis of how the content and concepts from five undergraduate core courses facilitated the analysis, development, and preparation of TLC Consulting Firm.…

    • 2777 Words
    • 12 Pages
    Best Essays
  • Satisfactory Essays

    Crown Cork Case

    • 452 Words
    • 2 Pages

    Consumers have started viewing packaging as more than functional. The container became an advertising vehicle and its features helped contribute to product sales.…

    • 452 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    In many stories we are accustomed to, the “good” characters that are kind and affectionate triumph over the “evil”, who manipulate the weak through trickery. However, in Chaucer’s Miller’s Tale, the winner has qualities of a villain while the loser has benign qualities of winners. The three male characters, John, Absolon and Nicholas, who all have great affections for Alisoun, face different ends. Absolon who is able to get a hold of his emotions after his struggle with Alisoun, meets a victory while John meets a bitter end because of his great love for her. Nicholas, despite his great success in trickery loses focus and gets burnt harshly by Absolon. In the Miller’s Tale, the character’s ability to reason and overcome their emotions determines their final victory.…

    • 968 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Marketing Proposal

    • 3217 Words
    • 13 Pages

    EXECUTIVE SUMMARY
 INTRODUCTION: THE COMPANY
 NEW PRODUCT IDEA CUSTOMER NEEDS AND WANTS TARGETED
MARKET
SEGMENT
 SWOT
ANALYSIS
 BRANDING
AND
POSITIONING
 PRICING
 PROMOTION
 PLACE
(MARKETING
CHANNEL)
 APPENDIX
 3
 4
 4 5 6
 6
 9
 11
 11
 14
 16…

    • 3217 Words
    • 13 Pages
    Powerful Essays
  • Satisfactory Essays

    Born on February 6, 1756, Aaron Burr was the most controversial vice president in U.S. history. He is most infamously known for being the man who killed Alexander Hamilton in a duel, but before all of that went down, Burr was a friend and compatriot who fought alongside Hamilton in the Revolutionary War. Burr was beside Hamilton through many significant events, such as being Washington’s secretary of the treasury, his marriage to Elizabeth Schuyler, and the death of his son, Philip. Above all, Burr was a witness to Hamilton’s immense love for his country, and his climb to the top where he fought for the approval of all. Much like Hamilton, Jay Gatsby is a climber, but with a companion who only witnesses select events in one period of his life.…

    • 281 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Treetop Case Study

    • 1037 Words
    • 5 Pages

    Packaging’s poor performance is causing an overstock which results in high inventory costs and risk of damaged products since they have to be stored…

    • 1037 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Packaging Persuasion

    • 737 Words
    • 3 Pages

    When purchasing products today, Americans tend to focus more on the packaging rather than the actual product inside, making this century all about looks. From different brands of breakfast cereal to the cosmetics or beauty products we use, packaging holds great value and meaning.…

    • 737 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Operational Definition

    • 400 Words
    • 2 Pages

    Packing: is creating a design of the package of the product, the container the surround the main product. This package must be safe and easy to use, the container some time attract the customers to certain product.…

    • 400 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Victoria's Secret

    • 6256 Words
    • 26 Pages

    There are two basic promotion strategies, PUSH and PULL. The PUSH strategy maximizes our use of all available channels of distribution to "push" the offering into the marketplace. This usually requires generous discounts to achieve the objective of giving the channels incentive to promote the offering, thus minimizing our need for advertising. The PULL strategy requires direct interface with the end user of the offering. Use of channels of distribution is minimized during the first stages of promotion and a major commitment to advertising is required. Our objective is to "pull" the prospects into the various channel outlets creating a demand the channels cannot…

    • 6256 Words
    • 26 Pages
    Powerful Essays
  • Good Essays

    Consumer promotions are also known as the “pull strategies” and trade promotions are known as the “push strategies.” Such strategies in a low-involvement marketing, and as a low-price grocery item is hard to reflect maximum profits.…

    • 754 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Ldpe

    • 4657 Words
    • 19 Pages

    I am thankful to Indian institute of Packaging and all teaching and non – teaching staffs of the Institute for their valuable suggestions and support.…

    • 4657 Words
    • 19 Pages
    Powerful Essays

Related Topics