Preview

Future of Newspaper

Satisfactory Essays
Open Document
Open Document
338 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Future of Newspaper
As a new generation is created the use for newspapers and other printed news sources are becoming less and less needed. The “digital” generation instead turns to internet sources and the television to hear the news. So what are newspaper organizations supposed to do to catch the people of the new generations eye? Because not as many people are buying the newspaper, circulation is declining and advertisement companies are failing to make a significant income. Newspaper companies know that in the future the daily newspaper model would not be the main source of news education and are taking steps to “keep up” with the new generation. Being a child of this generation I can relate to exactly what Mr. George is talking about. Why should the public have to wait around the read about yesterdays news? The internet is making it so easy (and faster) to read about the news. When something happens, almost simultaneously it will be written about on the internet. Obviously, the internet is a much faster and more efficient way to learn about the news. For the upcoming years the newspapers will still be used, but I feel in a century or so, the newspaper would be “old news.” But, I don’t think that this means newspaper companies will have to stop making a profit. As of today, mostly all newspaper companies offer an online service for free. If all the companies where to band together and all come up with a common charge or how much they would cost for someone to subscribe to the internet page the companies would still be able to make a profit. This plan is not bullet proof, but if companies want to have an income in years to come I think that it is the most logic

place to start. Two Questions: 1.) In the future, what do you think companies should do in order to make an income? 2.) Do you think its important that the “digital generation” is motivated to read the

You May Also Find These Documents Helpful

  • Good Essays

    Mkt100

    • 924 Words
    • 4 Pages

    The newspaper industry is in such a decline that it seems the only way to get them back up and running is to think innovatively. The best idea in moving forward is for everyone being adaptable to change. As mentioned in Assignment 1, the alternatives that could be used to reposition the newspaper is enhancing newspaper websites by adding sponsors, co-branding with Google and/or Microsoft, and soliciting town hall meetings. According to the US Census Data, there are 112,970 internet users that are householders 25 years and older. Of them, 68,042 are currently employed. It is significant to capture how many employed people there are in order to round out the target audience. Employed people are most likely to purchase this new version of the product.…

    • 924 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Ryan Lanza Essay

    • 443 Words
    • 2 Pages

    Due to the competition of new media, traditional news organizations are risking the quality of their content in order to keep up and be the first to deliver the latest news. Additionally, traditional news organizations are realizing that society is gravitating towards receiving their news from ‘new media’ news outlets and they are compromising their credibility in order to be the first to report the news. New media news outlets are gaining more credibility and acceptance form society due to their ability to be on location and get their information reported immediately.…

    • 443 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    The essential role the news media plays in a democracy is accompanied by a responsibility to provide information in an accurate and unbiased manner so that individuals can formulate their own conclusions about issues. News organizations face incentives, including those provided by profits, and pressures from competition among news organizations. Similarly, journalists face incentives associated with career and professional advancement. These incentives and pressures complicate the fulfillment of that responsibility. The news media itself is a diverse collection of organizations, including television, radio, internet services, blogs, newspapers, magazines, and journals, and each faces its own set of challenges.…

    • 438 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    The publishing industry has been hit hard by new market entrants and substitute products and services. Newspapers are the most troubled segment of the publishing industry because of the availability of alternatives and publishers’ inability to protect their content. Traditional print newspapers can’t match the ease of use and immediacy of online papers. It’s also much more expensive to print and distribute traditional newspapers adding to publishers’ overhead costs.…

    • 1058 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Mapping an Argument

    • 1277 Words
    • 6 Pages

    What is the Issue? I have decided to read about the Traditional newspapers are becoming extinct. The issue with this is the cost of the newspapers going up and how the Internet is taking over the place of the newspaper. People are now depending on the Internet for their sources instead of the newspapers. The competition-deflecting effects of printing cost got destroyed by the Internet. The newspaper people often note that newspapers benefit society as a whole, but it is getting so expensive to keep newspapers running. The imperatives to strengthen journalism and to strengthen newspapers have been so tightly wound as to be indistinguishable. They are trying to find ways to strengthen the ways of newspapers. "Save newspapers" to "save society" is the big issue of this article. The other issue is to keep the newspapers from becoming extinct.…

    • 1277 Words
    • 6 Pages
    Good Essays
  • Good Essays

    With the ever increasing need to be informed of current news and the popularity of newspapers, the internet has become a better resource for satisfying such a need. Though the printed form of newspapers are becoming less popular, its availability online has been prosperously increasing throughout the years. Today, the printed mass media are declining but methods and the spread of news have never been so popular. Newspapers are not dead, they’re simply undergoing disruptive transition (1). Such transition is to converge with the internet to keep pace with the changes in society.…

    • 655 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Twenty-four hour news networks provide viewers with mostly accurate information, so that Americans can stay current on the happenings of the world. CNN, MSNBC, and FNC allow viewers to instantly turn on the television at any time of the day or night and discover news events that are occurring at that very moment. We no longer have to wait for the local five o’clock news to come on – we can now get the news as it happens. Newspapers are no longer the primary source of information for the majority of Americans, as the information contained inside the newspaper are dated, compared to the instantaneous information provided through the major news networks. Instead, newspapers are now used as a source of commentary, allowing writers to report on the news and share their opinions on a particular news event.…

    • 1024 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Electronic media news is distributed so much more easily and is readily available for all worldwide. Since the advent of the Internet towards the beginning of 2000’s how news is reported has changed to the point where it is almost unrecognizable. Before the internet emerged news was reporting was primarily delivered through news bulletin programmers every few hours on television and radio, and through daily newspapers. The Internet has made this dynamic platform, which requires news to report 24hr a day to be on top of every new story. The internet has made everyone in the news industry raise their standards. News now has a lot more on their plate, reporting the latest stories getting good factual information and competing with bloggers. In an era where anyone with an Internet connection can be a reporter, traditional news media have to work harder to deserve the title, but there are significant advantages to media owners prepared to embrace the Internet 's…

    • 814 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    New York Times Paywall Case

    • 2734 Words
    • 11 Pages

    The newspaper industry in the United States is in major need of a transformation. Over the past decade, circulation numbers have been declining for weekday and weekend editions according to the Newspaper Association of America [Exhibit 5]. The accessibility and popularity of the internet is changing the way the world consumes media. The transition from print to digital has provided a challenge for media companies, with The New York Times being no exception. Revenue streams from print newspapers are mainly based on advertising revenue [75% Total: 42% retail, 25% classified, 8% national – Table A]. However, with readership moving to online consumption, a gap is present between past and present advertising revenues. For one the new medium is more economical while also being more customizable for various target markets of consumers, such as those reading the headlines or the sports page. In addition, retail companies, such as car manufacturers, are more likely to use their own websites as a vehicle and classifieds are more likely to be posted on various free websites such as…

    • 2734 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    USA Today

    • 1313 Words
    • 6 Pages

    In the newspaper industry where traditions were perceived static and controlling the way the newspaper source the information to the readers Grannett has seized the advantage of two growing trends in the reading public, the pace of the TV raised generation demanding short to the point attention, and the growing demand for more information. At that time the information available is much more than the readers time to absorb and digest this information, this would raise a demand for a newspaper that would provide more news and stories about more subjects and topics in less time.…

    • 1313 Words
    • 6 Pages
    Good Essays
  • Good Essays

    In my opinion there should not be a “trade-off between the company philosophy and the core goals of sustainability, profitability, and growth”. The goal of any company and organization is to survive. Companies and organizations create mission statements and set forth goals. Pearce and Robinson (2013) states “the unique purpose that sets a company apart from others of its type and identifies the scope of its operations in product, market, and technology terms” (pg. 23). The mission statement or philosophy that is a distinguishing factor of differences between companies, helping to set for the company’s operations and ethics for their products, as well as for their place in the market, as well as in the community.…

    • 508 Words
    • 3 Pages
    Good Essays
  • Better Essays

    The last five years have proven to be tough times for the Newspaper industry as it has experienced declines in both the advertising and circulation revenues. Because of these declines many newspapers in the industry have revisited their strategy in attempt to increase such revenues. These strategic changes began with the creation of websites and mobile editions to make breaking news announcements. As their readership evolved technologically so did the industry. Because more readers are turning to social media to find out what is going so the industry decided to do likewise. Many newspapers now have…

    • 1297 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    The U.S. newspaper industry is in the midst of a historic restructuring, buffeted by a deep recession that is battering crucial advertising revenues, long-term structural challenges as readership to free news and entertainment on the Internet, and heavy debt burdens weighing down some major media companies. As the distress mounts – seven U.S. newspaper companies have filed for bankruptcy in the past years – lawmakers are debating possible legislation to assist the industry. Additionally, the Federal Trade Commission (FTC) will hold a series of workshops in 2009 to look at challenges facing newspapers, television, and radio in the Internet age.…

    • 2900 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    The two months of summer internship at Outlook India Pvt. Ltd. has been a truly remarkable experience. I got to know about the various nuances which are important not only to work in a magazine industry but also are necessary while working for other consumer goods industry. The intensive exposure to marketing environment has enriched me enough, not only to survive in this competitive environment but to excel and to open my own business in the long run.…

    • 8771 Words
    • 251 Pages
    Powerful Essays
  • Better Essays

    It has come to the companies’ attention that the digital revolution, all though a major positive for the world, is rapidly becoming the downfall of print journalism. Although our company has greatly benefited from digital recourses throughout the years today we face the greatest threat of all losing more consumers than ever before. Yes, technology has played a major part in taking away faithful readers of the hardcopy newspaper, however it is not the only challenge we are struggling to overcome with the future of this industry; we are much aware that advertisement is the backbone of this company observing that with the mass drop of readers the advertising sections are looking elsewhere to pursue public attention, leaving the industry with little sponsorships. If these issues are not addressed and solved urgently the industry is looking at a dark future ahead.…

    • 1167 Words
    • 4 Pages
    Better Essays