Gai Mexican Brand Designed By Kaleb Cardenas: Case Study
● Gaia: Mexican brand designed by Kaleb Cardenas. With his studies in Sweden and his Mexican background designs detailed and complicated lines that when the piece is bought is by someone who understand the concept and will give its use. The mix of ideas and concepts has given the designer worldwide recognition.
● Hecho Aca: Uruguayan brand that sells house ware items, as well as, furniture and art pieces, 100% made in Uruguay by local artists. Wood, leather, silver, and fur, are the preferred materials of the brand.
● H. Stern: Brazilian family owned Jewellery Company, present in thirty-two countries. Originally inspired by Brazilian gemstones, now a days the oldest son of H. Stern is the creative director, reconstructing the company and …show more content…
Known for its wide variety of textures and colours, it has started to expand into international markets, but not yet to European territory
● Ronaldo Fraga: Brazilian designer recognized as one of the one hundred best top designers in the world by the London Design museum. He's creative work and his collaboration with national textile makers have made him one of the top Brazilian designers with worldwide recognition.
● Valeria Martinez: Chilean artist and expert in the goldsmithing technique (very popular in Chile), recognized by its innovative designs. She was awarded with the title “Seal of Excellence in Craftsmanship Unesco” in 2010.
Labels in the items, as mentioned before, are of extreme importance in order to show the origin of the product and the materials used. The language of the tag it is also important as Frederick Vacheret from EL INTI claimed. If it is in English (which is by definition the international language), it may give the wrong impression of being an “export product”, without personality, roots, or heritage behind it, and this is not an appreciated image by the French customers. Also, as mentioned before, S and M sizes should …show more content…
Also, it is important that the right people pass by the store—in other words, the target market. Considering that the target market, as mentioned before, are wealthy young and middle aged people who look for status and social recognition, a good place to place the products can be in Le Marais. Le Marais is the place where most of the fashion-designer boutiques are, and has become a trendy place to shop for young and middle aged French people. There are several main streets like Rue des Rosiers, Rue de Temple, and Rue des Francs-Bourgeois, which turn into pedestrian streets on Sundays. Also, due to the high number of bars, restaurants, and hotels around, and is one of the few open areas on Sundays in Paris, it is a very crowded and transited
● Hecho Aca: Uruguayan brand that sells house ware items, as well as, furniture and art pieces, 100% made in Uruguay by local artists. Wood, leather, silver, and fur, are the preferred materials of the brand.
● H. Stern: Brazilian family owned Jewellery Company, present in thirty-two countries. Originally inspired by Brazilian gemstones, now a days the oldest son of H. Stern is the creative director, reconstructing the company and …show more content…
Known for its wide variety of textures and colours, it has started to expand into international markets, but not yet to European territory
● Ronaldo Fraga: Brazilian designer recognized as one of the one hundred best top designers in the world by the London Design museum. He's creative work and his collaboration with national textile makers have made him one of the top Brazilian designers with worldwide recognition.
● Valeria Martinez: Chilean artist and expert in the goldsmithing technique (very popular in Chile), recognized by its innovative designs. She was awarded with the title “Seal of Excellence in Craftsmanship Unesco” in 2010.
Labels in the items, as mentioned before, are of extreme importance in order to show the origin of the product and the materials used. The language of the tag it is also important as Frederick Vacheret from EL INTI claimed. If it is in English (which is by definition the international language), it may give the wrong impression of being an “export product”, without personality, roots, or heritage behind it, and this is not an appreciated image by the French customers. Also, as mentioned before, S and M sizes should …show more content…
Also, it is important that the right people pass by the store—in other words, the target market. Considering that the target market, as mentioned before, are wealthy young and middle aged people who look for status and social recognition, a good place to place the products can be in Le Marais. Le Marais is the place where most of the fashion-designer boutiques are, and has become a trendy place to shop for young and middle aged French people. There are several main streets like Rue des Rosiers, Rue de Temple, and Rue des Francs-Bourgeois, which turn into pedestrian streets on Sundays. Also, due to the high number of bars, restaurants, and hotels around, and is one of the few open areas on Sundays in Paris, it is a very crowded and transited