(Case 5-2)
GLOBAL MARKETING
Discriminatory or Not?
As the case explains, gambling has existed for many centuries all around the globe. With the evolution of the Internet, this form of recreation has become widely available for everyone with Internet access. This has created opportunities for gamblers, but has become a challenge for those trying to stop the spread of such recreation.
To answer the first question, of whether Unlawful Internet Gaming Enforcement Act (UIGEA) unfairly discriminates against offshore gaming companies, what is (UIGEA) and what it does or is meant to do should be considered first. In its current form, the UIGEA forces banks and financial institutions from processing gambling transactions to and from online gambling sites. This can include certain payment processors, which is why most US players have experienced difficulties in using their credit cards to deposit online, or with checks. The passing of this act has been controversial, as it is seen in different perspectives by the parties involved. Therefore, in order to assess the question, there are different aspects that need to be examined, this include, legal, political and regulatory enforcements in the gambling industry. It is important to understand that the government is involved in many ways from implementing regulations to collecting gambling taxes. Everyday people are affected, from families to people who believe it is their freedom to gamble.
Hence, it can clearly be seen from the mere purpose of the UIGEA itself that the act unfairly discriminates against offshore gaming companies by preventing financial transactions to these as mentioned earlier. Moreover, this can be seen as an unfair move from the part of the US government, as other forms of gambling in the form of bets inside of the US are still practiced, such as bets on horse-racing.
Furthermore, it can be seen that the government’s attempt to stop the practice
References: OnlinePoker.Net 2003, “Unlawful Internet Gambling Enforcement Act (UIGEA)” [online] available at: http://www.onlinepoker.net/Unlawful-Internet-Gambling-Enforcement-Act.php