Garnier Fructis Product Analysis
Introduction
Garnier Fructis is a beauty company that distributes hair care products worldwide. One of the most popular products distributed by Garnier Fructis is the extensive line of shampoo. Exploratory research has been conducted in order to explore and identify the target market for Garnier Fructis Shampoo.
Garnier Fructis Shampoo is often perceived as a female product therefore; the product experiences lower awareness amongst male shampoo users. The aim of this report is to analyze this situation and explore solutions to overcome challenges this product may face.
Product Analysis
Observations About the Product
• Shampoo is a hair care product that is used to remove dirt, oils, and other contaminants that are gradually built up in hair. The benefit of shampoo is silky smooth, shiny and clean hair. Fresh clean hair provokes confidence and beauty.
• Depending on the scalp and hair type, Garnier Fructis Shampoo should be used at least once every three days. Some consumers shampoo everyday.
• Garnier Fructis Shampoo is in the mature stage of the product life cycle. The brand has existed for a long time and is well established in the industry. Garnier Fructis holds a decent market share and is not experiencing any decline in their sales.
• Market trends influencing Garnier Fructis Shampoo include:
Internal
• Economic: Prices are competitive in the commercial market.
• Technological: The development of newer formulas and different scents has largely contributed to the growth and popularity of shampoo.
• Environmental: Natural ingredients and recycled bottles have become a preference amongst consumers as more consumers become environmentally conscious.
• Social: More people are exploring new scents of hair shampoo. Offering a wide variety of scented shampoo offers Garnier Fructis an advantage and enables the brand to stand amongst other leading brands.
• Competitive: Through understanding the different types of hair and
Garnier Fructis is a beauty company that distributes hair care products worldwide. One of the most popular products distributed by Garnier Fructis is the extensive line of shampoo. Exploratory research has been conducted in order to explore and identify the target market for Garnier Fructis Shampoo.
Garnier Fructis Shampoo is often perceived as a female product therefore; the product experiences lower awareness amongst male shampoo users. The aim of this report is to analyze this situation and explore solutions to overcome challenges this product may face.
Product Analysis
Observations About the Product
• Shampoo is a hair care product that is used to remove dirt, oils, and other contaminants that are gradually built up in hair. The benefit of shampoo is silky smooth, shiny and clean hair. Fresh clean hair provokes confidence and beauty.
• Depending on the scalp and hair type, Garnier Fructis Shampoo should be used at least once every three days. Some consumers shampoo everyday.
• Garnier Fructis Shampoo is in the mature stage of the product life cycle. The brand has existed for a long time and is well established in the industry. Garnier Fructis holds a decent market share and is not experiencing any decline in their sales.
• Market trends influencing Garnier Fructis Shampoo include:
Internal
• Economic: Prices are competitive in the commercial market.
• Technological: The development of newer formulas and different scents has largely contributed to the growth and popularity of shampoo.
• Environmental: Natural ingredients and recycled bottles have become a preference amongst consumers as more consumers become environmentally conscious.
• Social: More people are exploring new scents of hair shampoo. Offering a wide variety of scented shampoo offers Garnier Fructis an advantage and enables the brand to stand amongst other leading brands.
• Competitive: Through understanding the different types of hair and